Club/Select – Go to Market Operations Manager

WORK TYPE: Full-Time Hybrid

LOCATION: Dallas, TX

TRAVEL REQUIREMENT: Travel is minimal (15-20%), some out-of-the-area and overnight travel may be expected.

HOW YOU WILL MAKE AN IMPACT:

BSN SPORTS is seeking a proactive and collaborative Manager of Club Go-To-Market Operations to join our Club Select leadership team. This high-impact role will lead cross-functional planning, execution, and innovation efforts that bring seasonal strategies, partnerships, and new solutions to life for our Business Development team, Sales team, and customer. The role requires a process-minded builder who can manage complex workstreams, synthesize input across stakeholders, and operationalize scalable, data-informed growth plans. Acting as a critical connector between Club Development, Sales, Category, Merchandising, Planning, and Marketing, this role will drive the continuous evolution of BSN’s GTM engine for the Club business.

This is a rare opportunity for a builder at heart. The ideal candidate is energized by the challenge of creating something new. This candidate is a strategic thinker and exceptional operator who thrives at the intersection of process excellence, cross-functional alignment, and growth. You will help shape how a high-growth segment operates across teams—designing the GTM playbook, establishing core rhythms, and building scalable systems from the ground up. We’re looking for someone who isn’t just comfortable with a blank slate—but craves it. If you’ve ever said, “I love building from zero to one,” this is the role for you.

WHAT YOU WILL DO

Core Responsibilities:

Developing and institutionalizing repeatable, sport and cross-functional go-to-market processes
Designing data-informed seasonal growth plans by sport
Operationalizing differentiated solutions that elevate BSN’s Club/Select market competitiveness

GTM Strategy & Seasonal Planning

Develop and implement repeatable, insight-driven GTM strategies by sport, aligning Merchandising, Planning, Sales, Marketing and Club Development around clear seasonal priorities, product focus, and execution tactics that position BSN to win in the Club market.
Own and manage the GTM calendar, ensuring cross-functional alignment, milestone clarity, and disciplined execution of seasonal initiatives across all relevant stakeholder groups.
Serve as the connective tissue between merchandising, planning , sales, and club development product and the field, to define club-specific assortments, support the quarterly buying cadence, and defined & build the planning processes needed to support the Club Business. This also includes defining the GTM processes for our largest and most strategic accounts
Translate GTM strategy into field-ready tools by partnering with Category and Marketing to develop compelling selling assets, activation playbooks, and customer-facing resources that bring the strategy to life. Ensure Club Specialists are trained, equipped, and inspired to deliver strategic goals with clarity and confidence.
Support ongoing training efforts by collaborating on curriculum development, and building scalable resources that reinforce key selling motions and elevate sales readiness

Customer Value Proposition Projects

Designing processes & strategies to support new services & solutions– possible examples include elevating the onboarding experience, operationalizing service / delivery guarantees
Support initiatives that reduce churn and drive customer expansion (e.g., upsells, renewals, surprise & delight strategies)

Project & Process Management

Lead special projects that are cross-functional in nature or do not clearly fall under one department but are essential to Club growth
Partner with internal stakeholders to develop scalable new processes, including improved forecasting frameworks, playbooks, and field enablement workflows
Work alongside Club Sales & functional partners to identify, scope and support the development of new systems or enhancements to GTM tools

QUALIFICATIONS:

KNOWLEDGE/SKILLS/ABILITIES

Organization: Proven ability to prioritize and manage multiple deliverables with competing priorities on tight deadlines; must have meticulous, focused attention to detail & strong process / deadline orientation
Collaboration: Able to work cross functionally throughout the organization and build strong partnerships to meet shared objectives
Communication: Excellent communications, follow up, and presentation skills, both written and verbal, including confidence and presence to engage effectively with customers and/or senior executives. Must be able to strategically and succinctly articulate messaging
Comfort in ambiguity: Thrives in environments where systems, processes, and roles are still being defined.
Manages Complexity: Demonstrated ability to bring structure to complexity—building frameworks, routines, and infrastructure where none previously existed.
Accountability: Holds self and others accountable to meet commitments; promotes a sense of urgency and establishes and enforces individual accountability
Strategic / Tactical Agility: Able to work with multiple stakeholders, develop, and execute information strategy while being able to manage day-to-day tactical activities to ensure commitments are delivered
Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency and enthusiasm; proven performance demonstrating a tremendous amount of initiative in tough situations and is exceptional at recognizing and seizing opportunities

EDUCATION/EXPERIENCE

Bachelor’s degree required
10+ years of progressive experience in sales, product or category management, or go-to-market roles—demonstrating increasing levels of responsibility, leadership, and strategic influence.
Strong cross functional influencing skills , with the ability to lead complex, cross-functional initiatives while maintaining a high level of detail and precision.
Demonstrated success delivering customer-centric solutions, tailored to meet evolving client needs and competitive dynamics.
Proactive, opportunity-oriented mindset, consistently seeking new ways to improve processes, expand capabilities, and create value.
Highly proficient in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word); experience with CRM platforms and business analytics tools is a plus.

PHYSICAL REQUIREMENTS

This job operates in a professional office environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk; drive, climb, balance, stoop, kneel, crouch, or crawl.

The noise level in the work environment is usually quiet. The employee will be required to work long hours as needed.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Varsity Brands