Varsity Brands
About Varsity Brands
We believe participation in sport and spirit transforms lives – on the field, on the mat, in the stands, in the classroom, and in the community. Each year, we support more than 8 million young people by delivering the apparel, gear, experiences, and leadership opportunities that help them grow stronger – physically, emotionally, and socially.
Through our two industry-leading divisions – BSN SPORTS and Varsity Spirit – we offer the most comprehensive resources offerings for youth and school-centered activities. We serve athletes, coaches, performers, and communities at every level, with the tools to elevate performance, build pride, and create lasting impact. We deliver what it takes to play – and win – with purpose.
We believe participation in sport and spirit transforms lives – on the field, on the mat, in the stands, in the classroom, and in the community. Each year, we support more than 8 million young people by delivering the apparel, gear, experiences, and leadership opportunities that help them grow stronger – physically, emotionally, and socially.
Through our two industry-leading divisions – BSN SPORTS and Varsity Spirit – we offer the most comprehensive resources offerings for youth and school-centered activities. We serve athletes, coaches, performers, and communities at every level, with the tools to elevate performance, build pride, and create lasting impact. We deliver what it takes to play – and win – with purpose.
