Winners Alliance

Winners Alliance is an organization transforming athlete rights and commercialization in global sports. Winners Alliance optimizes, protects and maximizes athletes’ collective value through the creation of novel group licensing, partnership, sponsorship, content, event and investment opportunities. Launched in August 2022, Winners Alliance serves as the commercial affiliate of the Professional Tennis Players Association (PTPA), World Cricketers' Association (WCA), EuroLeague Players Association (ELPA), and Michael Johnson's new track & field venture, representing the group commercial rights of hundreds of athletes worldwide and creating scalable commercial opportunities that are impactful for athletes and partners alike.

Winners Alliance | Team Playmaker | PTPA | Grand Slam Track | Pathway Sports & Entertainment (PWSE)