Job Title: Klaviyo Email & SMS Specialist - Events & Ecomm
Job Type: Full-Time
Location: Remote
Reports To: VP, Marketing
About the Company:
MADE Hoops is the premier grassroots basketball events organization in North America. Founded in 2014, our mission has always been Maximizing Athletes’ Development and Exposure (MADE). We host 100+ boys and girls basketball events annually, including competitive camps for all ages, middle school and high school tournaments, and the top independent high school circuit in the country. We're proud to have countless McDonald's All-Americans, NCAA athletes, and NBA stars among our alumni. In addition to hosting events, MADE Hoops has a robust commercial division supported by merchandise, brand partnerships, housing, scouting, content and digital marketing business lines.
About the Job:
We’re hiring a Klaviyo pro (not an agency) to join our Marketing and Creative team and own the execution of Klaviyo-based deployments for all event and e-commerce campaigns inclusive of (but not limited to), event campaign announcements + SMS execution, and follow-up deployments as well as e-commerce product announcements, purchase flows, promos, and sales campaigns.
Your Role:
Work with Marketing, Creative, Events, and Sales to set up, test, schedule and send announcements, reminders, and adjust flows for our events and merchandise-based campaigns. You'll work directly with our Digital Marketing Manager and Creative lead on all creative and deployment approvals to serve more than 120+ events yearly in addition to weekly product drops/announcements.
What You'll Do:
- Build, test, schedule and optimize all event & merchandise campaigns across email & SMS
- 10-15 Email Campaigns Per Week
- 1-2 SMS Campaigns Per Week
- A/B test deliverability, flow logic, fix errors, and improve performance
- Track campaign performance with UTM + expanded tracking methods
- Ensure list hygiene, proper segmentation, and sunsetting protocols
- Share each campaign across key teams prior to deployment for review prior to launch
- Collaborate in Slack 2x/week
Qualifications & Experience:
- Bachelor’s degree in Marketing, Communications, Informational Systems, Business Administration, or a related field (preferred).
- At least 2+ years of hands-on Klaviyo experience
- Proven track record managing both ecommerce and event-based email/SMS campaigns
- Strong understanding of creative impact, email deliverability, segmentation strategies, and list management best practices
- Experience with SMS platforms and popup tools
- Demonstrated ability to build, test, and optimize complex automation flows
- Strong analytical skills with experience using data to improve campaign performance
- Excellent attention to detail and ability to QA technical implementations
- Experience working in fast-paced environments managing multiple campaigns simultaneously
- Strong communication and collaboration skills
- Self-motivated, proactive, and comfortable working independently in a remote setting
- Passion for sports and youth athletics a plus
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
