Position Summary: 

Do you live and breathe all things content and social media?

Do you understand the unique audience in each form of social media and strive to create and deliver relevant, engaging content to all?

Do you understand the impact of social media on business objectives?

If so, we want to talk to you!

The Social Media Specialist will support leadership in the development of marketing strategies and tactical management of all social media marketing, including strategy, calendarization, analytical measurement and execution across Facebook, Instagram, YouTube, X (Twitter), TikTok, LinkedIn and more.  The ideal candidate is a social networking aficionado with experience in creating, updating and monitoring social media channels and measuring the effectiveness of those channels through KPI and reporting tools.

The Social Media Specialist will also capture photography and video for marketing purposes as needed.

Position Responsibilities:

• Support the marketing department as a thought leader spearheading ideation, discovery and discussion regarding content and social media best practices to develop strategies that will further establish the IMG Academy brand.
• Monitor trends in social media tools and best practices as well as effective benchmarks for measuring the impact of social media efforts. Analyze, review, and report on effectiveness of campaigns to maximize results.
• Present data-driven reports defining progress, problems and solutions to the Content Team Lead to recommend adjustments in resourcing and marketing strategies.
• Assist the content team lead in organizing team-wide strategy, ideation, content capture and social media efforts in support of marketing efforts.
• Manage and monitor the IMG Academy brand across social media platforms as assigned including Facebook, Twitter, Instagram, TikTok, LinkedIn and other similar community sites, including community management.
• Track and leverage organic influencers of IMG Academy brand to reach new and valued audiences.
• Capture photography and video as needed to support marketing efforts
• Use creative writing skills to support general needs in copywriting for social media to maintain a consistent and authentic voice across all social media channels and strengthen the relationship between our target audiences and IMG Academy.
• Create and/or maintain positive relationships with sport community managers and student-athletes.
• Assist with planning and creating digital content based around the calendar of events and initiatives for assigned sports.
• Responsible for capturing content around key campus events including, but not limited to graduation, senior nights, drafts, academic accomplishments, signing days, athletic competition, etc.
• Work with the creative team to create templates and one-off graphics to celebrate campus-wide, academic, sport, student and alumni achievements across marketing channels.

Knowledge, Skills and Abilities:

• Bachelor’s degree required in marketing, communications, social media, sport management or related field
• Minimum 3-5 years of marketing and social media experience, preferably in the sports industry
• Knowledge of using Premiere Pro, Photoshop and Illustrator to edit, resize, and crop images for use in social media
• Knowledge of social media management platforms like SproutSocial, Sprinklr, Zoomph, Influencer, Opendorse, etc.
• Strong organizational and analytical skills
• Ability to proactively identify opportunities and quickly implement solutions
• Excellent oral and written communication, presentation, organization and planning skills
• Capable and driven to quickly learn new technologies and continually upgrade current skill set
• Must be flexible and able to work in a self-directed, rapidly changing environment

Preferred Skills:

• Master’s degree in marketing, sports marketing, communications or related field
• Interest in sports
• Bilingual

Physical Demands and Work Environment:

• The role will occasionally require extended and weekend hours during peak seasons
• The role may require lifting, moving, pushing or pulling equipment or boxes in excess of 40lbs
• Should be able to handle outdoor temperatures for a reasonable period of time
• Must be able to move around campus which includes gym, turf, fields, etc.
• Ability to work flexible hours to include nights, weekends and holidays is required

Background Requirements:

• Requires a background check upon offer
• Requires a drug test upon offer

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Get to know us better: 

www.imgacademy.com

www.imgacademy.com/careers

IMG Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.