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About IMG Academy
Named one of the Best and Brightest Companies to Work For in the Nation in 2024, IMG Academy is the world's leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through an innovative suite of on-campus and online experiences:
- Boarding school and camps, via a state-of-the-art campus in Bradenton, Fla.
- Online coaching via the IMG Academy+ brand, with a focus on personal development through the lens of sport and performance
- Online college recruiting, via the NCSA brand, providing content, tools, coaching and access to a network of 40,000 college coaches
Position Summary:
IMG Academy is seeking a visionary Marketing Creative Director to lead creative strategy and execution across both our campus-based and online programming. This influential role guides the creative vision from concept to execution, leading a multidisciplinary team and collaborating closely with marketing, product, and campus stakeholders to drive brand consistency, engagement, and revenue. Ultimately, the goal is ensuring every touchpoint reflects IMG Academy’s premium, aspirational, and pioneering identity.
Position Responsibilities:
Bold & Visionary
- Amplify IMG Academy’s global influence and lasting impact
- Expand and elevate IMG Academy’s influence across sport, education, and culture
- Shape and scale IMG Academy’s impact on the future of athletic development
Brand-Forward & Strategic
- Strengthen and extend IMG Academy’s influence across campus and digital experiences
- Drive meaningful growth in IMG Academy’s brand influence and market impact
- Advance IMG Academy’s position as the world’s most influential sports education brand
Marketing Support
- Lead creative development for campus and online initiatives including:
- Paid media, web design, social media, email and sales enablement
- Campus signage, experiential branding, and on-site storytelling
- Collaborate with campus leadership to elevate the physical brand experience for students, families, athletes, and visitors
- Partner with online product and sales leadership on the evolution of the brand and elevation of IMG Academy+ as the home for all digital extensions for IMG Academy
Team & Cross-Functional Leadership
- Lead, mentor, and inspire a team of designers, while sharing insights and expertise with others across the marketing department
- Manage external agencies, freelancers, and production partners as needed
- Collaborate closely with brand, content, product, sales, and analytics teams to align creative with business goals
Creative Operations & Execution
- Proven hands-on design experience to own major projects
- Partner with Associate Creative Director to oversee creative workflows, timelines, and prioritization across multiple business lines
- Balance big-picture brand thinking with tactical creative problem-solving
- Use insights, testing, and performance data to refine creative output and optimize impact
Knowledge, Skills and Abilities:
- 8–12+ years of experience in creative leadership roles, preferably within premium brands, sports, lifestyle, education, or digital businesses
- Proven experience in both hands-on design and leading creative across both physical experiences and digital ecosystems
- Strong portfolio demonstrating brand storytelling, campaign development, and performance-driven creative
- Experience managing and scaling creative teams
- Deep understanding of digital marketing channels, content strategy, and performance creative
- Passion for sports, youth development, and global brand building
- Visionary storyteller with a strong strategic mindset
- Equally comfortable shaping high-level creative direction and diving into execution details
- Collaborative leader who thrives in fast-paced, cross-functional environments
- Data-informed but creatively driven
- Naturally curious, culturally aware, and digitally fluent
Background Requirements:
- Requires a background check upon offer
- Requires a drug test upon offer
Benefits:As a full-time member of our team, you will enjoy a comprehensive offering listed below. Connect with your talent acquisition specialist to learn more about benefits for our part-time and seasonal/temporary roles.
- Comprehensive Medical, Dental and Vision
- Flexible Spending Account and Health Savings Account options
- 401k with an Employer Match
- Short Term and Long Term Disability
- Group and Supplemental Life & AD&D
- Gym Discount Program
- Pet Insurance
- Wellbeing Program
- and more!
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Get to know us better:
www.imgacademy.com
www.imgacademy.com/careers
IMG Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
