Job Title: Growth Marketing Lead (Social + AI + Live Events) – New York - Hybrid
About Us (Stealth Mode)
We’re an early-stage startup at the intersection of authentic social experiences, live events, and AI-powered growth. Our founding team includes a founders with previous meaningful exits, a YC founder, and a group of MIT engineers with experience at Google, Palantir, and Scale AI — all with a track record of building and scaling products used by millions.
The Role
As our first dedicated Growth Marketing Lead, you’ll lead the design and execution of strategies to rapidly grow our user base. This is a hands-on execution role — you’ll be testing, iterating, and scaling growth programs across multiple channels while also creating and publishing content daily while collaborating with outsourced resources when needed with brand voice and growth objectives.
You will:
- Personally recruit, activate, and manage ambassador programs to activate communities online and offline.
- Run and execute activations at live events, campuses, and community hubs for live events, campus environments, and community hubs.
- Create, post, and iterate social content daily; collaborate with outsourced support, ensuring content and campaigns align with growth goals.
- Own daily posting and optimization of TikTok, Instagram, and emerging platforms; (TikTok, Instagram, emerging platforms) and run high level experiments yourself.
- Use AI tools (ChatGPT, MidJourney, Zapier) daily to generate creatives, test campaigns, and scale outreach.
- Personally reach out and create partnerships with creators, brands, and event organizers.
- Think in an experimentation mindset every day and quickly double down on initiatives that have traction.
- Oversee marketing budget
What We’re Looking For
- Experience working at a startup.
- 2–5 years in growth marketing, user acquisition, or community building for a consumer app or social platform.
- Experience executing grassroots, campus, or live event marketing campaigns.
- Strong understanding of both organic and paid growth channels.
- Experience managing or collaborating with outsourced or agency-based marketing teams.
- Proficiency with AI tools (ChatGPT, Midjourney, automation platforms) to speed up creative and operational workflows.
- Analytical mindset and ability to iterate quickly based on performance data.
- Comfort in ambiguous, fast-moving environments; high personal ownership.
Bonus Points
- Background in live-event marketing or partnerships.
- Experience building creator or brand collaborations.
- Previous “first growth hire” experience in a startup.
- Success scaling a product from early-stage to mass adoption.
Location
This role will be based in New York, with flexibility for some remote work and travel for activations.
Equal Opportunity
We are an equal opportunity employer and are committed to diversity in its workforce. We actively encourage applications from all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. We believe that a diverse and inclusive workplace fosters innovation and creativity, and we welcome candidates who share our values of respect, collaboration, and excellence.
To perform this job successfully, the employee(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an at will relationship.
