Who is RISE Sports Collective?
They are are on a mission to provide innovative learning solutions to raise the talent and skills of professionals in the business of sports. Get the real-world skills, insights, and experience that teams and leagues actually look for when hiring. This is more than just theory—these are hands-on, career-advancing lessons from executives across the NFL, MLB, NBA, and beyond.

This Course:
Sports partnerships are one of the most powerful drivers of revenue, brand impact, and fan engagement in the industry. This course provides a complete introduction to how partnerships are structured, priced, sold, and activated. Learners will explore why teams and brands invest in sponsorships, the key assets that make up a deal, and how differentiation, storytelling, and activation drive long-term success. With real-world examples and frameworks, this course equips you with the knowledge to understand the full partnership lifecycle—from sales to activation—and prepares you to thrive in the evolving sponsorship landscape.