Customer Journey, CRM & Lifecycle Marketing Specialist

PrizePicks - Senior

Atlanta · GA

Marketing: Marketing

week ago

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At PrizePicks, we are the fastest growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

PrizePicks is seeking a highly motivated and experienced Customer Journey, CRM & Lifecycle Marketing Specialist. This individual will play a pivotal role in enhancing customer relationships and driving engagement through strategic marketing campaigns across various stages of the customer lifecycle. The successful candidate will have a strong background in CRM, email marketing, and customer segmentation strategies.

What you’ll do:

Design and execute segmented, automated campaigns throughout the customer journey to drive engagement, retention, and loyalty.
Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience.
Create and implement complex CRM campaigns, tracking campaign performance, and analyzing data to identify opportunities for optimization.
Conduct A/B testing and experimentation to optimize campaign performance and drive lift at different stages of the customer lifecycle.
Stay informed about industry trends and competitor activities to develop innovative strategies for customer engagement.
Collaborate with cross-functional teams including marketing, product, and analytics to ensure alignment and success of campaigns.
Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement.

What you have:

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required.
Minimum of 4 years of experience in customer success, email, lifecycle, or CRM marketing roles.
Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred.
Strong understanding of email/in-app/push marketing best practices and copywriting skills.
Experience in the Daily Fantasy Sports or gaming industry is preferred.
Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
Organized and detail oriented
Proven track record of managing multiple projects and meeting deadlines in a fast-paced environment.
Excellent communication, collaboration, and problem-solving skills.

Where you’ll live:

Residence in or near Atlanta, Georgia or willingness to relocate.

Benefits you’ll receive:

In addition to your great compensation package, we’ll shower you with perks including:

Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Stock options and bi-annual bonus
Uncapped PTO to encourage a healthy work/life balance (2-week MINIMUM required!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Apply Now