JR. E-COMMERCE GROWTH SPECIALIST                                                                                                                             (NON-EXEMPT)

Who we are: At Franklin Sports, Inc. we believe that sports make life better. Driven by our passion to get people moving, playing and competing, we bring sports to life for athletes of all ages. Whether our job is designing a product for a World Series MVP or a child enjoying their first swings of the bat, we are dedicated to make sports inspiring, fun and accessible for all. Every day, we collaborate to bring innovation and quality craftsmanship across the world of sport. We are proud of our partnerships with Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Women’s Soccer League, the Women’s National Basketball Association, the Pro Volleyball Federation, USA Pickleball, and Hasbro’s Nerf brand — all of which bring energy, strength, and joy to our products. We are family owned and family driven. To join Franklin Sports is to join the #FranklinFam.

WHAT YOU WILL DO:

As the Jr. E-Commerce Growth Specialist the main responsibility will be supporting the day-to-day digital advertising channels. Additionally, the role will merchandize the e-commerce brand store and coordinate other promotional efforts across multiple markets. 

This the individual assists with the health and efficiency of retail media advertising accounts and supporting the Assisting Manager of E-Commerce Growth executing comprehensive ad strategies and optimizing campaigns to maximize ROI. 

The Jr. E-Commerce Growth Specialist will need to be able to work cross functionally with both internal teams and external partners to monitor advertising performance and efficiency, while also supporting innovative new initiatives across all of our platforms.

Another function is to coordinate the execution and optimization of vendor powered promotional campaigns, contribute to the growth and performance of our E-Commerce Brand Stores across the US, CA, and MX markets, and research the use of AI tools to enhance online content.

This position requires a strong understanding of digital marketing, e-commerce strategy, and data-driven decision-making.

The position is located at our Headquarters in Stoughton, MA with a hybrid office option, and reports to the Senior Director, E-Commerce.

#FranklinFamily

IN MORE DETAIL, YOU WILL:

• Monitor retail media advertising account health and performance using internal and external tools
• Support the optimization of advertising campaigns by refining keywords and product targeting, bids, and creative strategy
• Refresh and update ad creative in collaboration with the Creative team
• Support the growth of Amazon Brand Stores in the US, CA, and MX through strategic merchandising, seasonal content updates, and reporting
• Analyze and present market and product trends to identify marketing opportunities
• Activate, monitor, and report on vendor-powered coupon and promotional campaigns
• Support the implementation of AI-generated content updates across multiple retailer platforms
• Other tasks as assigned

WHO YOU ARE:

• Bachelor’s degree in marketing, Business, or a related field
• 1 years of experience in e-commerce or digital marketing, or applicable internship experience
• Amazon Advertising certifications or related platform credentials preferred

WHAT YOU HAVE DONE/ESSENTIAL TO THE ROLE:

• Exposure to optimizing digital advertising campaigns
• Understanding of pay-per-click (PPC), keyword strategy, and bid management
• Data-driven mindset with experience using performance dashboards (Power BI or similar tools a plus)
• Basic understanding of Amazon and Walmart e-commerce platforms and their marketing tools
• Ability to learn and identify of what drives performance in ad assets
• Proficiency in Excel and other analytics tools
• Adaptability in fast-paced environments with evolving priorities
• Ability to multitask, prioritize, and organize skills

LEVEL OF RESPONSIBILITY:

Interact regularly and follow up with internal and external parties based on direction of management, presents information for decision making to manager, and requires ability to independently follow up on pending items and to manage their own daily tasks and projects as assigned by management.  

SUPERVISORY RESPONSIBILITIES:

This position does not supervise employees.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit/stand; use hands or fingers to handle, or feel; reach with hands and arms; and talk and hear.

WORK ENVIRONMENT:

The noise level in the work environment is usually moderate

If you are interested in joining the #FranklinFamily, please apply. 

We also want to share with you our benefits at a glance:

• Employee Discounts
• 401K with immediate participation and a 1% match, a retirement 401(K) match of 3% safe harbor match, plus a potential profit-sharing retirement contribution of 1% after a full calendar year of employment 

After 30 Days Waiting Period: 

• 20 days PTO program/10 Paid Holidays (prorated)
• Health, Dental, Vision Insurance
• Company Paid AD&D and Life Insurance (3 times Base Salary)
• Voluntary Life and AD&D Insurance
• Voluntary Accident Insurance, Critical Illness or Hospital Indemnity
• Company Paid Short- and Long-Term disability plans
• Flexible Spending with $660 Carry Over option and Dependent Care Account Plans
• Employee Life Assistance Plan and Identity Theft Protection Support
• Tuition Reimbursement after waiting period

Franklin Sports is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.