Organization - Monterey Bay FC
Position Summary
The Sponsorship Marketing & Activation lead is responsible for developing, managing, and executing all corporate partnership activations for Monterey Bay FC. This role ensures sponsors receive exceptional value through creative, community-driven, and soccer-centric activations that enhance the matchday experience, strengthen local partnerships, and support the club’s commercial objectives.
Key Responsibilities
Sponsorship Activation & Fulfillment
- Plan and execute all sponsor activations across matchday, digital, social, community, and experiential platforms
- Own sponsor fulfillment, including signage, LED boards, PA reads, promotions, giveaways, and on-site executions
- Ensure all partnership assets are delivered accurately and on time, in alignment with contract terms
Matchday & Experiential Marketing
- Lead matchday sponsorship activations at Cardinale Stadium, including fan zones, concourse activations, on-field elements, and premium hospitality
- Coordinate with stadium operations, marketing, and game presentation teams to execute seamless sponsor integrations
- Support special events, theme nights, community appearances, and club-hosted activations
Partner Relationship Management
- Serve as the day-to-day marketing and activation contact for corporate partners
- Build strong relationships with local, regional, and national sponsors
- Develop activation plans, creative concepts, and post-activation recap reports for partners
Strategy, Measurement & Reporting
- Collaborate with the club’s partnership sales team to support renewals and upsell opportunities
- Track activation performance, fan engagement, and sponsor value
- Prepare sponsorship recaps, insights, and recommendations to support partner retention
Collaboration & Operations
- Work cross-functionally with marketing, content, community, ticketing, and operations teams
- Manage activation budgets, timelines, vendors, and promotional inventory
- Maintain activation calendars, checklists, and best practices
Qualifications
- 3 to 6 years' Experience in sponsorship marketing, business, communications, sports management, or related field
- Strong understanding of soccer culture, supporter groups, and live event environments
- Experience executing matchday and experiential activations
- Highly organized with strong attention to detail
- Excellent communication and relationship management skills
- Ability to work nights, weekends, and matchdays
Preferred Experience
- Experience with a professional sports team or live event organization
- Familiarity with USL Championship or soccer-specific operations
- Experience working with local and regional brand partners
Key Competencies
- Sponsor-first mindset
- Creative activation thinking
- Matchday operations excellence
- Strong communication and collaboration skills
- Community-driven storytelling
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
