Fan Engagement and Marketing Intern
Lexington, KY
Description
Lexington Sporting Club is seeking a motivated and organized Fan Engagement & Marketing Intern to support integrated marketing campaigns and gameday fan experience initiatives for our USL Championship and Gainbridge Super League teams. This role combines digital marketing execution with hands-on involvement in live event production, offering exposure to both campaign strategy and matchday operations. Working closely with the Director of Marketing & Fan Engagement, the intern will assist in executing marketing campaigns while supporting the coordination and delivery of engaging fan experiences during home matches.
Terms Available:
- Summer 2026
- Academic Year 2026/2027
What You’ll Do
Marketing & Digital Strategy
- Assist in executing integrated marketing campaigns across paid social, Google SEM, email, SMS, and owned digital channels
- Build, format, test, and proof marketing emails including weekly promotions, matchday communications, and general club announcements
- Write and edit promotional copy for email, paid social, radio scripts, website content, and SMS messaging
- Assist with audience targeting and segmentation for digital campaigns
- Support campaign tracking and assist with basic performance reporting
Fan Engagement & Game Presentation
- Assist in developing the matchday production script and gameday grid
- Support preparation and distribution of the intern gameday rundown and task assignments
- Assist with coordination of interns across Fan Zone, Supporters Section, and other fan engagement areas during setup and breakdown
- Support execution of halftime activations (HER Impact Honoree, Fan of the Match, Junior DJ, Junior PA, etc.)
- Assist with theme night planning and promotional schedule execution
- Help ensure fan engagement elements are executed professionally and on schedule
Work Environment
- Combination of office-based marketing work and live event execution
- Fast-paced, high-energy setting during events, often with large crowds
- Exposure to loud noise levels from fans, music, and stadium announcements
- Frequent standing, walking, and lifting of equipment (up to 25 pounds)
- Indoor and outdoor work locations depending on location (weather exposure may apply)
- Team-oriented atmosphere with frequent interaction with customers and coworkers
- Required to maintain a clean, professional appearance
- Event-based scheduling, including evenings, weekends, and holidays
What You’ll Gain
- Hands-on experience executing integrated marketing campaigns in professional sports
- Exposure to live game presentation and fan engagement strategy
- Experience supporting event production and promotional planning
- Direct mentorship from the Marketing & Fan Engagement Director
- Practical insight into marketing and fan engagement within professional sports
Requirements
- Current college student pursuing Sports Management, Marketing, Communications, or related field
- Strong organizational and communication skills
- Comfortable working in fast-paced, live event environments
- Ability to collaborate with peers and take direction effectively
- Detail-oriented and able to manage multiple responsibilities
- Availability for evenings and weekends during match season
To support a safe and professional workplace, employment with Lexington Sporting Club is contingent upon the successful completion of a pre-employment background check.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
