Business Intelligence & Analytics Intern
Lexington, KY
Description
Lexington Sporting Club is seeking a detail-oriented and analytical Business Intelligence & Analytics Intern to support data-driven decision-making across ticketing, marketing, partnerships, and fan engagement. This role offers hands-on experience transforming raw data into actionable insights that directly impact revenue generation and fan experience strategy. Working closely with the Director of Marketing & Fan Engagement, the intern will assist in building reports, analyzing campaign performance, and contributing insights that support strategic planning across the organization.
Terms Available:
- Summer 2026
- Academic Year 2026/2027
What You’ll Do
- Build, maintain, and refine recurring reports and dashboards related to ticket sales, attendance, marketing performance, revenue, and fan engagement
- Analyze campaign performance across email, paid social, website traffic, and ticketing funnels; assist in identifying trends and improvement opportunities
- Support survey analysis and fan feedback reporting, including post-match surveys, theme-night insights, and NPS-style metrics
- Assist with audience segmentation and list analysis to support CRM and email marketing strategy
- Contribute to internal presentations and insight summaries for leadership and cross-functional teams
- Support special projects tied to theme nights, ticket packages, and fan engagement initiatives
- Assist with matchday responsibilities as needed to support overall game-day operations and fan experience
Work Environment
- Professional office setting within a fast-paced sports organization
- Occasional matchday responsibilities, high-energy setting during events, often with large crowds, exposure to loud noise levels from fans, music, and stadium announcements
- Frequent standing, walking, and lifting of equipment (up to 25 pounds)
- Indoor and outdoor work locations depending on location (weather exposure may apply)
- Team-oriented atmosphere with frequent interaction with customers and coworkers
- Required to maintain a clean, professional appearance
- Event-based scheduling, including evenings, weekends, and holidays
What You’ll Gain
- Hands-on experience in sports business analytics and revenue strategy
- Exposure to CRM segmentation, campaign performance analysis, and ticketing data
- Experience building dashboards and presenting insights to internal stakeholders
- Direct mentorship from the Director of Marketing & Fan Engagement
- Practical understanding of data-driven decision-making in professional sports
Requirements
- Current college student pursuing Business Analytics, Data Analytics, Economics, Marketing, Finance, Information Systems, or related fields
- Strong Excel skills required (pivot tables, formulas, data cleaning, basic visualization)
- Analytical mindset with ability to interpret trends and summarize findings clearly
- Comfortable working with large data sets and multiple reporting sources
- Strong attention to detail and organizational skills
- Availability for evenings and weekends during match season
To support a safe and professional workplace, employment with Lexington Sporting Club is contingent upon the successful completion of a pre-employment background check.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
