United Soccer League
Job Title: YouTube Content & Asset Coordinator
Position Type: Full-Time
Location: Tampa, FL (USL Headquarters)
Overview of the United Soccer League (USL)
The United Soccer League (USL) is the heartbeat of American soccer. Impacting more than 200 communities across the United States, the USL is the first and only soccer organization in the United States to build a youth-to-professional pathway for both men and women within one ecosystem. That structure includes three professional leagues: Gainbridge Super League (women), USL Championship (men), and USL League One (men); two pre-professional leagues: USL League Two (men) and the USL W League (women); and two youth platforms: USL Academy and USL Youth.
Authentic, vital, and exciting, the USL is dedicated to providing an inclusive and memorable soccer experience for players, fans, and communities across our growing "soccer nation."
Position Purpose
The YouTube Content & Asset Coordinator supports the execution and optimization of video content across USL league platforms, serving as the day-to-day contact of the USL and Gainbridge Super League YouTube channels. Working within established content strategy and under departmental direction, this role coordinates publishing, performance tracking, and asset management, and serves as the primary point of contact for day-to-day coordination with external production partners. The position is ideal for an early-career professional ready to take ownership of execution while developing platform expertise in a fast-paced sports environment.
Duties and Responsibilities
Specific duties include, but are not limited to:
- Manage the USL and Gainbridge Super League YouTube channels, including publishing, optimization, and organization.
- Support brainstorming, planning, and execution of long-form YouTube content across league platforms.
- Plan, create, and publish short-form content for YouTube Shorts.
- Work closely with the marketing and content teams to support channel priorities and campaigns.
- Act as the primary day-to-day point of contact for external production partners, coordinating timelines, assets, and deliverables.
- Collaborate with the Partnerships Marketing team to help ensure sponsor and content requirements are met throughout the season.
- Monitor channel performance and compile analytics and insights to support reporting and optimization discussions.
- Research platform updates, trends, and best practices to support ongoing optimization efforts.
- Assist in developing and maintaining content calendars that balance men’s and women’s league coverage in alignment with performance data and business objectives.
- Help execute content repurposing strategies to maximize asset value across platforms (YouTube, Shorts, vertical video, GIFs, Instagram, TikTok, etc.).
- Assist with organization and management of league photos, videos, and creative assets.
- Provide project coordination and asset-tracking support to the marketing department as needed.
- Other duties/responsibilities as assigned.
Qualifications
- 6 months - 2 years of relevant professional or internship experience in digital content, social media, or video production.
- Bachelor’s degree or equivalent experience preferred.
- Familiarity with YouTube Studio, including uploads, analytics, and basic channel management.
- General understanding of YouTube SEO, algorithms, and performance optimization.
- Experience or interest in thumbnail creation and basic A/B testing a plus.
- Experience with social media and video analytics tools a plus.
- Working knowledge of Adobe Creative Cloud (Photoshop, Premiere Pro; After Effects a plus).
- Strong working knowledge of Microsoft Office (PowerPoint, Word, Excel).
- Interest in sports, digital media, and storytelling; sports industry experience a plus.
- Organized, detail-oriented, and able to manage multiple tasks simultaneously.
- Collaborative, eager to learn, and comfortable taking direction while owning execution.
- Strong interpersonal and communication skills to effectively interact with team members, executives, member clubs, and external partners.
- Ability to work independently in a multi-faceted, fast, fluid, and deadline-driven environment.
- Positive attitude and strong work ethic a must.
- Ability to work as business needs require which may include long days, evenings, weekends, occasional holidays, and travel if / when necessary.
- Must have U.S. work authorization.
Work Environment
Based in Tampa, FL, USL Headquarters provides a vibrant and open working environment designed to promote collaboration, the exchange of ideas, and knowledge sharing. We believe in fostering a culture that encourages creativity, communication, and teamwork.
Currently, USL HQ operates on a hybrid work model. From Monday to Thursday, team members gather in person to harness the power of face-to-face collaboration. This not only strengthens the bonds within the team but also enhances communication and innovation. On Fridays, we transition to a remote work setup, providing our team with the flexibility to manage their tasks in an environment of their choosing.
Typical USL HQ hours are Monday – Friday 8:30am – 5:30pm ET. Evenings, weekends, occasional holidays, and travel may be necessary based on business demands.
We have great Perks - Comprehensive Benefits Package • Medical, Dental, Vision • Health HSA and FSA • 401k w/ up to 6% company match • Pet Insurance • Corporate Discounts • Paid Vacation, Holiday & Sick Days • Business Casual Dress • Optional Remote Work Fridays • And More!
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
