United Soccer League
Job Title: Ticketing Strategist - Club Performance Group
Position Type: Full Time
Location: Tampa, FL (USL Headquarters)
Overview of the United Soccer League (USL)
We are the nation’s The United Soccer League (USL) is the heartbeat of American soccer. Impacting more than 200 communities across the United States, the USL is the first and only soccer organization in the United States to build a youth-to-professional pathway for both men and women within one ecosystem. That structure includes three professional leagues: Gainbridge Super League (women), USL Championship (men), and USL League One (men); two pre-professional leagues: USL League Two (men) and the USL W League (women); and two youth platforms: USL Academy and USL Youth.
Authentic, vital, and exciting, the USL is dedicated to providing an inclusive and memorable soccer experience for players, fans, and communities across our growing "soccer nation."
Position Purpose
The Ticketing Strategist - Club Performance Group serves as the ticketing lead as part of USL’s Club Performance Group, the group focused on providing strategic consultative support to optimize team business performance. This role helps the USL support its clubs and serves as an internal consultant while interfacing with team leadership to understand their ticketing-related needs and challenges and by delivering solutions and strategies that leverage insights and data. While serving as a strategic lead, this role will focus on short-term and long-term projects that will help teams drive ticketing revenues, across all ticket types (single games, groups, season tickets, etc.) and map out a process that helps professional clubs best utilize resources available through USL’s Club Performance Group.
Duties and Responsibilities
Specific duties include, but are not limited to:
- Serve as the primary ticketing liaison between USL Clubs and the Club Performance Group (CPG), providing strategic guidance and hands-on support.
- Lead the development of a comprehensive ticketing roadmap that addresses the varying needs of clubs and aligns with USL’s broader strategic priorities.
- Analyze league-wide and club-specific ticketing performance metrics to identify trends, best practices, and areas of opportunity and revenue growth.
- Develop and recommend independent, customized pricing models and sales strategies tailored to each club’s market dynamics and stage of growth.
- Lead education and training for club executives, heads of ticketing, and account executives on pricing, CRM utilization, outbound and service campaigns, and retention strategy.
- Provide tailored sales training or frameworks that help clubs implement consistent onboarding, development, and performance management practices aligned with league standards and revenue goals.
- Support clubs in building and refining season ticket strategies to drive retention, loyalty, and long-term revenue sustainability.
- Coordinate with other departments (e.g., marketing, consumer products, technology, partnerships) to align ticketing strategies with league-wide initiatives and club activation opportunities.
- Evaluate and recommend third-party tools and platforms that can enhance club ticketing operations and enable league-wide innovation.
- Conduct regular (monthly/quarterly) touchpoints, including ticketing calls and strategic meetings with club executives and ticketing teams.
- Monitor and assess the effectiveness of ticketing campaigns and initiatives, providing actionable feedback for continuous improvement.
- Maintain an up-to-date understanding of industry trends, innovations, and technologies to proactively identify opportunities for advancement.
- Collaborate cross-functionally within CPG to integrate ticketing strategies into broader club business plans, including marketing, fan engagement, and revenue diversification.
- Partner with CPG leadership to evolve the ticketing vertical in tandem with league and club growth trajectories.
- Manage timelines and execution of projects and deliverables.
- Provide leadership on secondary market and distribution strategy, ensuring compliance with league standards while maximizing partner performance.
- Other duties/responsibilities as assigned.
Qualifications
- BA/BS degree in marketing, business, or a related field, or equivalent experience/combined education.
- 7+ years of professional ticket sales experience.
- Experience leading ticketing sales teams.
- Experience constructing and leading successful ticketing strategies for a team/sport organization inclusive of pricing that covers singles, groups, partial season, season ticket, and suite/VIP offerings.
- Experience working with third-party inventory management, open distribution, reseller tools and ticket sales platforms.
- Must be detailed orientated with strong vendor management/project management skills.
- An understanding and passion for the ticketing sales process.
- Experience building databases for ticketing leads.
- Excellent understanding of how to use data as part of the ticket sales process with comfort turning raw data into visual presentation.
- Strong project management and organizational skills, as well as attention to detail.
- Self-starter who can work independently and within a cross-functional team.
- Full understanding of the MS Office suite (Word, Excel, PowerPoint) and related platforms.
- Strong verbal and communication skills, including the ability to influence and persuade others with diplomacy and tact; work with numerous partners of differing levels, flexing interaction style as required.
- Strong interpersonal and communication skills to effectively interact with team members, executives, member clubs, and external partners.
- Ability to work independently in a multi-faceted, fast, fluid, and deadline-driven environment.
- Positive attitude and strong work ethic a must.
- Ability to work as business needs require which may include long days, evenings, weekends, occasional holidays, and travel if / when necessary.
- Must have U.S. work authorization.
Work Environment
Based in Tampa, FL, USL Headquarters provides a vibrant and open working environment designed to promote collaboration, the exchange of ideas, and knowledge sharing. We believe in fostering a culture that encourages creativity, communication, and teamwork.
Currently, USL HQ operates on a hybrid work model. From Monday to Thursday, team members gather in person to harness the power of face-to-face collaboration. This not only strengthens the bonds within the team but also enhances communication and innovation. On Fridays, we transition to a remote work setup, providing our team with the flexibility to manage their tasks in an environment of their choosing.
Typical USL HQ hours are Monday – Friday 8:30am – 5:30pm ET. Evenings, weekends, occasional holidays, and travel may be necessary based on business demands.
We have great Perks - Comprehensive Benefits Package • Medical, Dental, Vision • Health HSA and FSA • 401k w/ up to 6% company match • Pet Insurance • Corporate Discounts • Paid Vacation, Holiday & Sick Days • Business Casual Dress • Optional Remote Work Fridays • And More!
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
