United Soccer League
Job Title: Club Digital Marketing Strategist – Club Performance Group
Position Type: Full Time
Location: Tampa, FL (USL Headquarters)
Overview of the United Soccer League (USL)
The United Soccer League (USL) is shaping the future of American soccer through the largest connected soccer ecosystem in the United States. With a presence in more than 200 communities nationwide, the USL unites every level of the game -- from youth development to Division One professional competition — across both men’s and women’s pathways.
Rooted in community and driven by a bold vision, the USL is turning local passion into nationwide momentum by giving every fan a home, every player a pathway, and every community a place in American soccer’s exciting next chapter.
United for Soccer.
Position Purpose
The Club Digital Marketing Strategist serves as a strategic advisor within the Club Performance Group, bridging marketing automation and CRM operations to help USL Clubs deliver smarter, more personalized fan experiences. Leveraging hands-on expertise in email marketing, customer journey mapping, audience segmentation, and CRM data analysis—ideally within sports or live entertainment—the strategist builds and refines multi-channel fan journeys and strategies that cultivate long-term fan loyalty that indirectly impacts revenue streams.
Partnering closely with key stakeholders at USL Clubs, the Club Digital Marketing Strategist assesses organizational goals, identifies growth opportunities, and enhances digital marketing strategies and technology stacks to support business outcomes. Through continuous innovation and the application of industry best practices, this role ensures that fan engagement is optimized across every touchpoint—from ticketing and merchandise to retention and loyalty initiatives—positioning each club for sustained commercial success.
Focus areas include developing email marketing strategies that help Clubs maximize engagement and conversion; providing strategic guidance to optimize CRM systems and data utilization; analyzing fan engagement across multiple channels; and delivering training sessions that strengthen fan data management and overall digital marketing infrastructure. While this role does not directly lead traditional marketing or ticket sales initiatives, it partners closely with CPG department leaders to support and enhance those revenue-driving strategies.
Duties and Responsibilities
Specific duties include, but are not limited to:
- Working with USL Clubs, develop and implement email marketing strategies that drive their fan engagement, conversion, and retention efforts.
- Support Clubs through the design, build, and optimization of their fan journeys across multiple touchpoints, including ticketing, merchandise, and loyalty initiatives.
- Provide strategic guidance to Clubs on CRM system configuration, data hygiene, segmentation, and workflow optimization.
- Support in offering guidance and best practice strategies on paid media campaigns (Social, CTV, DOOH, Programmatic Display, etc.)
- Analyze fan engagement and campaign performance across email, CRM, and other digital channels; deliver actionable insights and recommendations.
- Partner with Club stakeholders to align digital marketing and CRM strategies with organizational goals and revenue objectives.
- Experience with analytics and conversion tagging frameworks, tracking implementation, and data collection standards (GA4, Meta pixels, Tableau, conversion tracking).
- Audit and evaluate existing marketing technology stacks; recommend enhancements to improve efficiency, integration, and ROI.
- Support audience segmentation and retargeting strategies across digital advertising channels.
- Develop best practice playbooks, templates, and frameworks to standardize and elevate digital marketing performance league-wide.
- Lead training sessions and workshops to strengthen Clubs’ capabilities in fan data management, marketing automation, and reporting.
- Monitor industry trends and emerging technologies in sports, ticketing, and live entertainment to drive continuous innovation.
- Support cross-functional collaboration with CPG marketing, ticketing, partnerships, and consumer product leads to ensure digital strategies compliment CPG’s broader initiatives to strengthen Club commercial health.
- Other duties/responsibilities as assigned.
Qualifications
- BA/BS degree in marketing, business, a related field, or equivalent experience/combined education.
- 2-5 years of professional experience in email marketing, CRM, or marketing automation.
- Proficiency with ESP/CRM platforms (HubSpot, Salesforce, ActiveCampaign, Mailchimp, Klaviyo, or similar).
- Strong understanding of fan/customer lifecycle marketing and data-driven campaign optimization.
- Familiarity with HTML/CSS for email, segmentation logic, and data hygiene best practices.
- Must be detailed orientated with strong vendor management/project management skills.
- A passion and track record for customer-centric marketing and campaign management.
- Experience in a service or consultative role is a plus, especially in sports and entertainment.
- Excellent writing and presentation skills.
- Strong project management and organizational skills, as well as attention to detail.
- Self-starter who can work independently and within a cross-functional team.
- Full understanding of the MS Office suite (Word, Excel, PowerPoint).
- Strong interpersonal and communication skills to effectively interact with team members, executives, member clubs, and external partners.
- Ability to work independently in a multi-faceted, fast, fluid, and deadline-driven environment.
- Positive attitude and strong work ethic a must.
- Ability to work as business needs require which may include long days, evenings, weekends, occasional holidays, and travel if / when necessary.
- Must have U.S. work authorization.
Work Environment
Based in Tampa, FL, USL Headquarters provides a vibrant and open working environment designed to promote collaboration, the exchange of ideas, and knowledge sharing. We believe in fostering a culture that encourages creativity, communication, and teamwork.
Currently, USL HQ operates on a hybrid work model. From Monday to Thursday, team members gather in person to harness the power of face-to-face collaboration. This not only strengthens the bonds within the team but also enhances communication and innovation. On Fridays, we transition to a remote work setup, providing our team with the flexibility to manage their tasks in an environment of their choosing.
Typical USL HQ hours are Monday – Friday 8:30am – 5:30pm ET. Evenings, weekends, occasional holidays, and travel may be necessary based on business demands.
We have great Perks - Comprehensive Benefits Package • Medical, Dental, Vision • Health HSA and FSA • 401k w/ up to 6% company match • Paid Parental Leave • Free On-Site Parking at USL HQ • Pet Insurance • Corporate Discounts • Paid Vacation, Holiday & Sick Days • Business Casual Dress • Optional Remote Work Fridays • And More!
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
