Position Summary
The Chief Revenue Officer (CRO) will serve as the club’s senior commercial leader, with a primary responsibility of driving corporate partnership revenue. This role will lead all sponsorship sales, partnership strategy, and activation efforts, while overseeing supporting revenue streams such as ticketing and merchandising.
The ideal candidate is a proven seller and relationship-builder who can secure high-value partnerships, create compelling brand assets, and position the club as a premier marketing platform for businesses.
Key Responsibilities
Corporate Partnerships (Primary Focus)
- Lead all aspects of sponsorship sales and partnership development, with direct accountability for revenue targets
- Prospect, pitch, and close new corporate partners across local, regional, and national markets
- Develop premium partnership assets (jersey sponsorships, stadium naming rights, training kit, digital/media inventory, community programs)
- Build customized, ROI-driven proposals aligned with partner objectives
- Maintain and grow relationships with existing partners to drive renewals and upsells
- Oversee partnership activation to ensure delivery, retention, and long-term value
Commercial Strategy
- Create and execute a partnership-first revenue strategy aligned with club growth goals
- Identify new inventory and monetization opportunities across digital, content, and fan engagement platforms
- Collaborate with marketing to package and promote commercial assets effectively
Ticketing & Matchday (Supporting Role)
- Oversee ticketing leadership to align attendance growth with partnership value
- Support premium hospitality and group sales offerings tied to sponsors
- Enhance matchday experience to strengthen sponsor visibility and engagement
Brand & Marketing Alignment
- Partner closely with marketing to ensure sponsor integration across campaigns, content, and community initiatives
- Leverage storytelling, media, and player assets to increase sponsorship appeal
Leadership & Culture
- Build and lead a high-performance partnerships sales team
- Establish sales processes, pipelines, and accountability structures
- Foster a proactive, revenue-driven culture across the organization
Qualifications
- 7–10+ years of experience in sponsorship sales, corporate partnerships, or B2B sales (sports experience strongly preferred)
- Demonstrated success closing six- and seven-figure deals
- Strong network of corporate decision-makers (local and/or national)
- Exceptional presentation, negotiation, and relationship management skills
- Experience creating integrated marketing partnerships and branded assets
- Self-starter with an entrepreneurial, “hunter” mentality
Key Competencies
- Elite sales and closing ability
- Strategic thinking with a commercial mindset
- Creativity in packaging and monetizing assets
- Strong executive presence and communication skills
- Resilience and persistence in a competitive sales environment
Compensation & Benefits
- Base salary + aggressive commission/bonus structure tied to partnership revenue
- Performance incentives for exceeding revenue targets
- Health benefits and additional club perks
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
