USL Antelope Valley

USL Antelope Valley

Head of Ticket Sales and Service

USL Antelope Valley - Director
Jobs in Lancaster · CA
Ticket Sales and Services: Ticket Sales Management
USL Antelope Valley (AV) is one of four expansion teams that will begin play in March 2025 in USL League One, bringing the league to 16 teams. USL Championship and USL League One make the USL the largest professional men’s soccer league in the United States. The Antelope Valley is an untapped soccer hotbed in north Los Angeles County, with thousands of youth players and many thousands more supporting the game at all levels. The City of Lancaster is proceeding with a plan to convert the stadium from baseball to a 5,300 seat soccer specific-stadium, only the fourth professional soccer-specific stadium in Southern California. With the official name, colors and crest to be launched in May 2024, USL AV will unite the many diverse communities of the Antelope Valley.

The Head of Ticket Sales and Service is responsible for leading the team's Season Ticket Membership Sales and Group Sales efforts.  This role will collaborate with the Team President to set and achieve all departmental sales goals. This position will be responsible for planning and executing all sales campaigns to hit targets and report analysis to senior management. This role is responsible for collaborating with multiple departments to set plans in place that achieve established ticketing revenue goals.

  • Develop and implement annual business plans and strategies for the membership sales (B2B, Consumer & Full Season Equivalents) and group sales departments to ensure sales goals are achieved or exceeded.
  • Establish ticket sales performance objectives and revenue targets. Develop an effective tracking program to ensure team members are successfully meeting their annual goals. Set and review performance objectives and revenue targets.
  • Plan and execute Season Ticket Membership sales campaigns including annual FSE launch, Mini Plans, Flex Vouchers, and more through sales/prospecting events, in arena prospecting, lead distribution and sales technology utilization. 
  • Oversee Group Sales strategies, including group category sales, theme nights, promotions, ticket pack sales, group asset management, VIP/premium group sales, super group and distribution programs, game to game group target strategy, and other group sales initiatives.
  • Direct management/oversight of Sales Executives (Group Sales, B2B, FSE) by directing tasks and projects, coaching, motivating, and mentoring the entire staff on Ticket Sales initiatives.
  • Work cross-functionally with all departments to seamlessly execute and grow ticket sales business opportunities.

  • The Head of Ticket Sales and Service must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities:
  • Ability to construct business plans from scratch and execute on the plan
  • Ability to inspire, lead and manage employees
  • Highly organized, resourceful, detailed-oriented, quick learner and time management skills
  • Ability to prioritize and delegate workload and solve problems efficiently and quickly
  • Exceptional guest and client service capabilities
  • Ability to multitask in a fast paced and high pressure environment
  • Ability to professionally handle highly sensitive and confidential information
  • Ability to professionally communicate and interact with all levels of management
  • Ability to read, listen and communicate effectively in English, both verbally and in writing
  • Proficient with Microsoft Word, Excel, PowerPoint, Outlook and GSuite
  • Quality presentation skills – ability to create, analyze, interpret, and present reports and correspondence
  • Familiarity with SeatGeek or similar ticketing platforms
  • Background in Sports/Entertainment/Hospitality industry preferred
  • Bilingual (English & Spanish) a plus
  • Must be willing to work evenings, weekends and holidays, and travel when required

  • BA/BS Degree (4-year) preferred 
  • A minimum of 3+ years of related work experience and an exemplary history of sales success
  • Major or Minor professional league group sales experience highly preferred

Salary Expectations: $80,000-$120,000  *Flexible based on experience and commissions* 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.