Title: Vice President of Ticket Sales
Reports To: President
Job Summary/General Description:
The Vice President of Ticket Sales is responsible for leading the Club’s full ticketing revenue strategy, including Full
Season Equivalents, Groups, Premium Seating, and Renewals. This role owns long-term revenue planning, product
innovation, pipeline strategy, pricing architecture, and departmental culture. The VP leads a unified sales & service
organization, drives adoption of sales technology, and partners cross-functionally to maximize revenue and fan
experience.
Key Responsibilities:
• Strategic Leadership & Revenue Ownership
• Build and execute the Club’s annual ticketing revenue plan across all product lines.
• Lead long-term pricing, packaging, and product strategy.
• Oversee forecasting, budgeting, revenue tracking and reporting.
• Monitor industry trends and emerging technologies to evolve the product portfolio.
• Team Leadership & Culture
• Lead, mentor, and develop the unified Ticket Sales & Service team.
• Oversee recruitment, training programs, and staff performance management.
• Build a positive, high-accountability sales culture grounded in development and customer experience.
• Sales Infrastructure & Technology
• Oversee CRM strategy, data hygiene, lead scoring, and automation.
• Evaluate and prioritize investments in enabling technologies.
• Establish standards around inventory management, contract accuracy, discounting, and payment structures.
• Cross-Functional Collaboration
• Work inter-departmentally to align promotions, product strategy, and revenue opportunities.
• Represent the department internally and externally with executive-level communication.
• Other Duties
• Serve as a key member of the senior leadership team.
• Perform additional responsibilities as assigned.
Minimum Qualifications:
• Bachelor’s degree in Business, Sports Management, or related field.
• 7+ years of ticket sales management experience with a professional sports team.
• Demonstrated success leading high-performing sales teams and delivering revenue growth.
• Strong knowledge of CRM and ticketing platforms.
• Excellent communication, presentation, and leadership skills.
• Ability to work non-traditional hours including evenings, weekends, and event days.
