Title: Vice President of Ticket Sales & Service

Department: Sales

FLSA Status: Exempt

Reports To: Chief Executive Officer

Overview of the United Soccer League (USL)

The United Soccer League (USL) is shaping the future of soccer in America. We are the nation’s largest and fastest-growing professional soccer organization, bringing the world’s game to more and more communities across the United States and Canada. Based in Tampa, Fla., the USL oversees multiple professional and elite pre-professional leagues, including the USL Championship, USL Super League, USL League One, USL League Two, USL W League, USL Academy, and Super Y League.

We are authentic to the spirit of the game, honoring the dedication of the players, the passion of the supporters, and the culture of the clubs. We believe in the power of soccer to unite people, provide unique life experiences, and have a meaningful impact in local communities. We work as a team, challenge the status quo, and strive to make everyone feel welcome.

Overview of Santa Barbara Sky FC

Santa Barbara Sky FC is a professional soccer organization that will begin competing within the United Soccer League One (USL1) ecosystem in the 2027 season. The club’s ambition is to become a cornerstone of its local community and a catalyst for the continued growth of the sport in the region. As a start-up franchise, the club combines a data-driven commercial approach with a deep commitment to fan engagement, accessibility, and community impact. It aims to deliver a high-quality matchday experience, foster a passionate supporter culture, and build lasting relationships with local businesses, institutions, and fans. Positioned within one of the fastest-growing soccer platforms in the country, the club represents both a compelling sports property and a dynamic entertainment brand with significant upside across ticketing, partnerships, and broader regional engagement.

Position Summary

The Vice President of Ticket Sales is responsible for leading all ticket revenue generation for the Club, including full season memberships, partial plans, groups, premium seating, and single-match sales. The role sets the overall ticketing strategy, builds and manages the sales and service team, and partners across the organization to drive attendance growth and an exceptional fan experience. Also responsible for the oversight and direction of ticket service and retention.

Key Responsibilities

Develop and own the Club’s annual ticket revenue plan, including forecasts, budgets, and KPIs across all ticket products.
Design pricing, packaging, and inventory strategy for season tickets, partial plans, groups, premium seating (suites/loges/club), and single-match tickets.
Lead, hire, train, and manage the Ticket Sales & Service team (AEs, group sellers, inside sales, retention reps), establishing a high-accountability, high-performance sales culture.
Create and implement sales campaigns and outbound strategies (B2B and B2C), including call plans, email, digital, grassroots, and in-venue initiatives.
Oversee CRM and ticketing systems use (lead management, pipelines, reporting, data hygiene) and ensure accurate sales reporting and forecasting.
Partner with Marketing to align promotions, digital campaigns, and database growth with ticket sales objectives.
Collaborate with Corporate Partnerships and Premium/Hospitality to package tickets with sponsorship and hospitality assets where appropriate.
Own season ticket member retention strategy, including renewal timelines, benefits, communication, and service standards.
Lead game day ticketing execution for sales activations, prospect hosting, and key client relationships.
Track industry best practices and league benchmarks, adjusting strategy to grow revenue and improve the fan journey.
Serve as a key member of the Club’s leadership team and provide regular updates to ownership and executives.

Qualifications

Bachelor’s degree in Business, Sports Management, Marketing, or related field preferred.
7+ years of progressive ticket sales experience in professional or collegiate sports, with at least 3–5 years managing a sales team.
Proven track record of meeting or exceeding ticket revenue targets, especially in a growth or lower-division environment.
Strong leadership skills with experience hiring, coaching, and developing sales staff.
Proficiency with CRM and ticketing platforms, plus strong analytical and reporting skills.
Excellent communication, presentation, and relationship-building abilities.
Willingness to work evenings, weekends, and holidays as dictated by match and event schedules.

Position type: W2
Compensation: Competitive base salary, bonus/commission, benefits

Santa Barbara Sky is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.