Department: Ticketing & Sales
FLSA Status: Exempt
Reports To: Vice President, Business Operations
Overview of Rodeo SC
Rodeo SC is dynamic professional soccer club dedicated to fostering community spirit and passion for the beautiful game. As an expansion franchise, we are committed to building a strong foundation both on and off the field, with a vision to unite our region through sport and empower future generations. We strive for excellence in all aspects, from fan engagement to community impact.
The Director of Ticketing is responsible for the strategic oversight and operational management of all ticket sales initiatives, fan retention programs, and ticketing systems for Rodeo SC. This role is crucial for maximizing revenue, enhancing the fan experience, and leading a high-performing ticketing team.
Responsibilities:
- Develop and execute comprehensive annual ticket sales campaigns, including season tickets, member retention, multi-game packages, single-game tickets, and group sales, to achieve revenue and attendance goals.
- Lead and manage the ticketing department team, encompassing interviewing, hiring, training, performance appraisals, and conflict resolution.
- Ensure optimal staffing levels and efficient work assignments within the ticketing department.
- Oversee the day-to-day operations of all ticketing functions and systems.
- Establish and monitor team and individual sales goals, aligning with overall club objectives and tracking daily, weekly, and monthly results.
- Research, develop, and manage relationships with potential new vendor partners within the ticketing category.
- Cultivate and maintain strong relationships with past, current, and prospective clients.
- Actively network and build relationships within the surrounding region and community.
- Conduct sales calls to area organizations and follow up to secure new business.
- Create and deliver compelling proposals and presentations tailored to client objectives.
- Proactively identify and develop new business opportunities with existing customers.
- Collaborate with leadership to develop annual budgets for all outbound ticket sales revenue areas.
- Execute short-term and long-term sales objectives and action plans, ensuring effectiveness in meeting overall club goals.
- Develop and implement policies and procedures for ticket and group sales executives.
- Schedule appointments, conduct stadium tours, and demonstrate seating options to close sales.
- Represent Rodeo SC at in-house events and off-site community engagements to promote ticket sales and the organization.
- Maintain accurate records of all customers and prospects using the designated CRM tool.
- Coordinate with other departments to organize and execute large-scale theme nights and special events.
- Strengthen relationships with corporate partners, media, fans, and the community through exceptional customer service.
- Drive revenue growth through innovative ticket package and group sales strategies.
- Ensure high levels of customer service and retention, overseeing the fulfillment of contracts and providing outstanding care to all customers and prospects.
- Work collaboratively with the front office team to achieve objectives across advertising sales, marketing, and community relations.
- Manage the execution of group contracts and timely delivery of tickets to group customers.
- Perform other duties as assigned by club leadership.
Game Day Responsibilities:
- Oversee all game day ticketing operations and staff.
- Manage premium seating, suites, and related areas for optimal fan experience.
- Assist with client and fan entertainment as needed.
- Support promotional execution during events.
- Provide assistance to other departments as necessary.
- Lead the game day ticketing and service team to ensure high fan satisfaction.
Knowledge and Skill Requirements:
- Bachelor’s degree in Sports Marketing, Marketing, Business, or a related field preferred.
- At least five years of prior sales and/or ticket office experience preferred.
- At least three years of sports sales experience preferred.
- At least three years of prior management and leadership experience preferred.
- At least two years of experience managing budgets.
- Prior experience with ticketing software required.
- Demonstrated excellent customer service skills.
- Proven ability to solve problems quickly and effectively.
- Strong attention to detail and accuracy.
- Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in computer programs including Microsoft Word, Excel, PowerPoint, and CRM systems.
- Valid driver’s license and ability to drive for organizational business.
- Ability and willingness to work varied and long hours including nights, weekends, and holidays, as dictated by the sports industry schedule.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
