Are you a soccer-obsessed marketer who can bring a brand to life across multiple channels? Are you ready to own our email and web strategy? Can you help add structure and efficiency to a fast-paced startup environment, where many great ideas fly around, but there never seems to be enough time to do them all? Are you passionate about soccer, digital marketing, and Maine—and excited to help us build on our inaugural season?
Hearts of Pine is seeking a Digital Marketing Manager to guide our brand-building efforts, with a primary focus on our email and web presence, while also contributing to other campaigns across digital and experiential marketing. This role reports to the club's VP of Marketing.
This role contributes to best-in-class marketing across all channels, supports revenue-driving teams, and maintains efficient, high-quality operations. It’s a chance to contribute meaningfully to a growing brand and leave a lasting legacy with the Soccer Club of Maine.
This is a unique opportunity to shape the visual identity of Maine’s first professional soccer club, creating work that connects fans, players, and partners. We need a builder at heart—someone who is excited to forge meaningful community connections, comfortable wearing multiple hats, and thrives in startup energy to help the club succeed.
Annual Base Salary Range: $50,000 to $60,000
Responsibilities
- Support marketing efforts across ticketing, merchandise, community, and fan engagement programs.
- Lead the email marketing ecosystem, including campaigns, newsletters, and other communications coming from the club’s email platforms, working closely with department leadership and cross-functional teams to achieve goals.
- Own the maintenance and optimization of the club website, ensuring all content is current, accessible, on-brand, user-friendly, and optimized by page design.
- Monitor metrics and engagement data across platforms, identifying trends and opportunities for improvement.
- Support the marketing team in project management, workflows, and cross-department coordination, helping ensure clarity, efficiency, and timely execution of initiatives.
- Support digital marketing efforts, including social media and content creation, monitoring engagement, responding to inquiries, and contributing content. Ensure audience management and engagement standards are upheld, including quick response times.
- Bring a deep understanding of soccer and its culture to all marketing communications.
- Assist with matchday marketing activation and event programming (usually on weekends).
Qualifications
- 3+ years of experience in marketing, ideally in a sports, start-up, or community-focused organization where you've demonstrated an ability to "wear multiple hats" on a small team.
- Strong writing skills, able to communicate in a clear, engaging voice that reflects the club ethos and brand.
- Experience with CRM and email marketing platforms (HubSpot preferred).
- Website administration experience, including front-end problem-solving, page design, and content maintenance via WordPress.
- Proficiency in and attention to current trends in digital marketing and social media channels.
- Fluency in the content creator side of platforms, including Instagram, TikTok, and other evolving channels.
- Experience with project management and communication tools such as Asana and Slack.
- Ability to analyze metrics and make data-informed recommendations.
- Availability to support and work home matchdays (~20 days per year, usually evenings and weekends).
- Familiarity with content creation (photography, videography, or other media production) is a plus.
Cultural Fit
- A builder at heart—energized by creating something meaningful and growing with an ambitious young club.
- Passionate about sports, storytelling, marketing, and using these mediums to cultivate community.
- Thrives in collaborative, cross-functional environments where communication, flexibility, and teamwork matter.
- Comfortable with startup energy and a “no task too small” mentality.
- Holds a sincere connection to—and active curiosity about—Maine, its people, and its culture.
- Represents the Hearts through professionalism, empathy, and a commitment to elevating the brand in every interaction.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
