Job Title: Manager, Data Analytics
Organization: Oakland Roots and Soul Sports Club
Location: Oakland, CA
Reports to: Senior Director of Ticket Sales Operations and Business Intelligence
Compensation: $75,000 - $90,000
About Oakland Roots SC and Oakland Soul SC
Oakland Roots Sports Club is a professional soccer team which competes in the USL Championship (USL-C), the largest pro soccer league in the United States. Oakland Soul Sports Club is a pre-professional soccer team competing in the USL W League. Oakland Roots and Soul are the first Purpose-driven sports club in the United States. Our Club Purpose is ‘to harness the magic of Oakland and the power of sports as a force for social good’. Our Club Mission is ‘to increase the health, equity and happiness of Oakland by building a sustainable pro sports club with winning teams to develop talent and a world class brand’.
Whether on the pitch, in the stands, or within the community, Oakland Roots and Soul represent our one-of-a-kind city with passion, pride and commitment to all things Oakland. Player by player. Supporter by supporter. Resident by resident. One day at a time. One game at a time. This is about Oakland first, always.
Position Summary
Oakland Roots Sports Club is seeking an analytical leader to serve as Manager, Data Analytics. Reporting to the Senior Director of Ticket Sales Operations and Business Intelligence, this role transforms data into actionable insights that drive revenue growth and operational excellence across the ticket sales, merchandise, sponsorship, and marketing departments. This position requires exceptional analytical rigor, the ability to work with complex and inconsistent data structures, strong communication skills for translating data learnings into plain English for non-data practitioners, and a proven track record of delivering accurate analysis that directly informs strategic business decisions. If you're a data-driven problem solver with a passion for sports and demonstrated expertise in advanced analytics and business intelligence, we want to hear from you!
Responsibilities
- Data Analytics, Reporting & Strategic Planning
- Develop sophisticated pricing models and predictive sales and revenue modeling for ticket sales, merchandise, and sponsorship by correlating complex year-over-year data with variable structures, seasonality patterns, and external market factors
- Build robust analytical frameworks that harmonize evolving historical data—accommodating changes in product offerings, categorizations, and business structures, to enable accurate trend analysis and forecasting
- Create and maintain dashboards tracking key metrics for ticket sales, merchandise, sponsorship and marketing, including pipeline health, conversion rates, revenue generation, renewals, and new partnership development
- Provide real-time sales pacing, insights and analytics to support the Director of Ticket Sales, the Senior Vice President of Brand Partnerships, and all other revenue generating projects as assigned
- Generate targeted call lists and directional outreach plans for the ticket sales team based on customer segmentation, purchase patterns, and conversion likelihood to support theme-based campaigns that optimize lead generation
- Identify data gaps and proactively recommend acquisition strategies and solutions to ensure complete targeting capabilities for high-priority sales initiatives
- Analyze revenue trends to identify growth opportunities and proactively surface actionable insights that anticipate business needs
- Translate complex data into clear narratives and visualizations for executive decision-making, ensuring accuracy and reliability of all analytical outputs
- Accountable for the accuracy of data and analytical conclusions
- Technology & Systems Management
- Oversee CRM system setup, maintenance, optimization, and data collection, ensuring data quality, integrity, and governance across all systems
- Design and implement data validation protocols and automated quality checks to maintain analytical accuracy
- Build and maintain automated dashboards and reports for ticket sales, merchandise, sponsorship, and marketing
- Integrate data from multiple sources (ticketing, digital, POS, social media) into unified analytics frameworks using business intelligence tools (Tableau, Power BI, data lakes, etc.)
- Lead evaluation and implementation of emerging analytics technologies
- Assist gameday ticket operations with system updates, access control configuration, and reporting processes, including testing and issue resolution to maintain smooth operational performance
- Miscellaneous duties as assigned by leadership
Qualifications
- Bachelor's degree in Analytics, Statistics, Computer Science, Business, or related field required; Master's degree preferred
- Prior experience in data analytics or business intelligence roles with a demonstrable track record of analytical accuracy and impact on business outcomes
- Proven experience in harmonizing year-over-year datasets across evolving product lines and business structures to develop reliable prediction models
- Advanced SQL proficiency and experience with Python or R required
- Strong expertise in data visualization tools (Tableau, Power BI) required
- Hands-on experience with CRM platforms; Salesforce strongly preferred
- Experience building data lakes and implementing data governance frameworks
- Expert at identifying inaccuracies and establishing protocols to ensure ongoing data accuracy
- Statistical modeling and predictive analytics capabilities, including regression analysis, time series forecasting, and pricing optimization
- Portfolio or specific examples of analytical projects that drove measurable business results are strongly preferred
- Sports industry experience strongly preferred
- Exceptional communication skills with the ability to translate complex data for non-technical stakeholders and defend analytical methodologies
- Business acumen in sports revenue models
- Self-starter comfortable in fast-paced, entrepreneurial environments where analytical agility and creative problem-solving are essential
- Passionate commitment to Oakland Roots and Soul Sports Club's mission and community impact
- Flexible schedule with availability to work evenings, weekends, and match days as required
What We Offer
- Opportunity to build data analytics capabilities for a mission-driven sports organization
- Competitive compensation package including base salary and benefits
- Collaborative team culture that values data-driven decision making
- The opportunity to help grow professional soccer in one of the most dynamic markets in the country
Disclaimer
The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. The duties listed do not represent an exhaustive list of all responsibilities, duties, and skills required of a person in this position.
Equal Opportunity Statement
Oakland Roots SC is an Equal Opportunity Employer. It is the policy of Oakland Roots SC to ensure equal employment opportunity without discrimination or harassment based on race, color, national origin, religion or creed, sex, age, disability, citizenship status, marital status, genetic predisposition or carrier status, sexual orientation or any other characteristic protected by law
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
