Director of Ticket Sales & Service
Long Island Pro Soccer - Director
NY
Ticket Sales · Ticket Sales & Service · Ticket Sales Management
$110,000 - $130,000 / year
0
3
hours ago
Overview of the United Soccer League (USL)
The United Soccer League (USL) is shaping the future of soccer in America. We are the nation’s largest and fastest-growing professional soccer organization, bringing the world’s game to more and more communities across the United States and Canada. Based in Tampa, Fla., the USL oversees multiple professional and elite pre-professional leagues, including the USL Championship, USL Super League, USL League One, USL League Two, USL W League, USL Academy, and Super Y League.
The United Soccer League (USL) is shaping the future of soccer in America. We are the nation’s largest and fastest-growing professional soccer organization, bringing the world’s game to more and more communities across the United States and Canada. Based in Tampa, Fla., the USL oversees multiple professional and elite pre-professional leagues, including the USL Championship, USL Super League, USL League One, USL League Two, USL W League, USL Academy, and Super Y League.
We are authentic to the spirit of the game, honoring the dedication of the players, the passion of the supporters, and the culture of the clubs. We believe in the power of soccer to unite people, provide unique life experiences, and have a meaningful impact in local communities. We work as a team, challenge the status quo, and strive to make everyone feel welcome.
United Soccer League is the proud recipient of Front Office Sports' 2021 & 2022 Best Employers in Sports and Tampa Bay Business Journal's Coolest Office Spaces.
Overview of USL Long Island
USL Long Island is a new professional soccer club joining USL League One, built to bring top-tier soccer and a genuine sense of community and belonging to Long Island.
USL Long Island is a new professional soccer club joining USL League One, built to bring top-tier soccer and a genuine sense of community and belonging to Long Island.
The Director of Ticket Sales & Service is responsible for the oversight and direction of ticket sales, service, and retention, as well as the management of all sales team members.
Key Focus:
- Strategic Leadership: Develop and execute strategic plans to increase ticket sales, including season tickets, group sales, single-game tickets, and premium seating. Align ticketing strategies with the club’s overall business goals.
- Revenue Generation: Drive ticket sales and revenue growth through innovative pricing strategies, promotions, and sales campaigns. Explore dynamic pricing models and other revenue optimization techniques.
- Team Management: Build, lead, mentor, and develop the ticketing sales team. Set performance goals, monitor progress, and provide regular feedback to ensure high performance and professional growth.
- Market Analysis: Conduct market research to understand the local demographic, purchasing behaviors, and competitive landscape. Use insights to inform ticketing strategies and marketing efforts.
- Customer Experience: Enhance the fan experience by ensuring seamless ticket purchasing processes, excellent customer service, and engagement initiatives. Implement feedback mechanisms to continuously improve customer satisfaction.
- Partnerships and Collaborations: Work closely with operations, marketing, community relations, and corporate partnerships teams to create integrated campaigns that drive ticket sales. Establish and maintain relationships with key stakeholders and partners.
- Technology and Innovation: Stay updated with the latest ticketing technologies and industry trends. Implement new tools and platforms to streamline operations and enhance the ticket purchasing experience.
- Data Analysis and Reporting: Utilize data analytics to track sales performance, generate reports, and make data-driven decisions. Present insights and recommendations to the executive team.
Responsibilities
- Oversee the development and implementation of an annual ticket sales campaign, including but not limited to; season ticket new sales and retention, multi-game plans, single-game tickets, and group tickets designed to meet annual goals
- Manage assigned group of employees by assisting with interviewing, hiring, and training while planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
- Ensure staffing requirements are met and proper work assignments are maintained
- Manage the day-to-day operations of assigned departments
- Set team and individual sales goals, monitor daily, weekly and monthly results
- Research, develop and manage a list of potential new partners
- Build and foster relationships with past, current and potential new clients
- Network and build relationships in and around the surrounding region
- Make sales calls to area organizations and follow up as necessary
- Create and develop comprehensive proposals and presentations to meet clients’ objectives
- Proactively create opportunities for new business with existing customers
- Develop annual budgets for all outbound sales revenue areas
- Responsible for the short and long-term sales objectives and action plans, sales goals and oversees the effectiveness of those plans toward meeting the overall goals.
- Develop policies and procedures for the ticket and group sales executives
- Set appointments, show seats, and give facility tours with the intent to close business
- Represent the organization at in-house facility events and off-site community events promoting ticket sales and the organization
- Maintain records of all customers and prospects by utilizing CRM tool
- Coordinate with other departments to organize and implement large theme nights
- Work diligently to build and strengthen relationships with corporate partners, the media, the fans and the community
- Enhance and generate revenue through ticket package and group sales
- Responsible for servicing and customer retention, directing the implementation of sponsorships and contract fulfillment, and providing excellent customer service and care to all customers and prospects
- Work with the front office team to achieve the objectives of the advertising sales, marketing, tickets and community relations departments
- Execute group contracts and deliver tickets to group customers
- Other duties may be assigned
Game Day Responsibilities
- Oversee the Corporate Sales department
- Manage suites and related areas
- Assist with client and fan entertainment as needed
- Assist with promotional execution as needed
- Assist other departments when necessary
Knowledge and Skill Requirements
- Bachelor’s degree in Sports Marketing, Marketing or related field preferred
- At least three years prior sales and/or ticket office experience preferred
- At least three years of sports sales experience preferred
- At least two years of prior management and leadership experience preferred
- At least two years of negotiating contracts
- At least two years of managing budgets
- Prior experience with ticketing software preferred
- Excellent customer service skills
- Ability to solve problems quickly
- Attention to detail
- Ability to prioritize and manage multiple projects
- Good working knowledge of computer programs including Microsoft Word, Excel, Power Point, Adobe Suite, Internet and database programs
- Valid driver’s license and ability to drive for organizational business
- Ability and willingness to work varied and long hours including nights, weekends, and holidays
Qualifications
- 5+ years of sales experience with a minimum of 2 years in management roles
- Proven track record of growing revenue in the retail, ticket sales, and/or corporate partnerships space
- An understanding of the hospitality, sports, and entertainment marketplaces
- A solutions-based professional who takes pride in their work and their ability to impact internal and external constituents
- A get-your-hands-dirty doer excited about placing their stamp on a start-up sports and entertainment franchise
- An individual committed to a diverse and inclusive workplace who will be thoughtful in this respect when hiring, training, and providing performance management to employees
- Bachelor’s degree required
Benefits:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off and holidays.
- Professional development opportunities.
- Access to exclusive team events and matches.