FC Tulsa is seeking a Director of Marketing & Communications to manage day-to-day marketing and branding efforts for the club. This position is critical to building and retaining the fan base and is responsible for driving single match ticket sales and attendance, working with the social media team to develop and implement social media strategies that drive business objectives, managing digital assets and overseeing the creative team across the organization to ensure brand consistency and development.
Position Purpose
The FC Tulsa mission is to unite and inspire Green Country through the highest level of professional sports in Tulsa. The FC Tulsa core values are as follows:
- Passion for Tulsa
- Growth Mindset
- Positive Attitude
- Customer First Focus
- Hustle
Key Responsibilities
- Implement an annual marketing and community events calendar in sync with the season schedule and ticket sales priorities.
- Lead targeted marketing campaigns for each match to increase awareness, engagement, and single-game ticket purchases.
- Manage the club’s website, social media channels, and email/newsletter strategy, prioritizing audience growth and conversion.
- Create engaging written content and storytelling that embodies FC Tulsa’s brand and resonates with the local community.
- Partner with Ticket Sales and Sponsorship teams to support revenue growth and activate sponsor initiatives.
- Other duties as needed.
Success Metrics:
- Consistent execution of an effective marketing and community events calendar.
- Increased website traffic, especially to ticket sales pages.
- Growth in social media followers and higher engagement rates.
- Expansion of newsletter subscriptions and improved email campaign results.
- Tangible growth in single-game ticket sales attributed to marketing efforts.
Qualifications
- 4-5 years experience in marketing and communications, ideally within sports or entertainment sectors.
- Strong skills in writing and public/media relations
- Data-driven approach with the capability to analyze and enhance campaign performance.
- Highly organized, adaptable, and effective in a dynamic, seasonal environment.
- Ability to work non-traditional hours
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
