Senior Manager, Marketing Operations & Revenue Growth
The Senior Manager, Marketing Operations & Revenue Growth is the execution engine of the Detroit City FC marketing department.
This role is responsible for translating high-level strategy into prioritized action, ensuring that revenue-driving initiatives — including ticket sales, premium experiences, group programs, sponsorship support, and database growth initiatives — move from plan to execution on time and at a high standard.
Working closely with the Vice President of Marketing, this position owns project management, prioritization, and follow-through, keeping internal teams and cross- departmental stakeholders aligned around what matters most: driving revenue and measurable results.
This is a hands-on, detail-driven role for a natural organizer who thrives on momentum, accountability, and getting things across the finish line.
Location: Detroit, MI
About Detroit City FC
Detroit City FC (DCFC) is a progressive, community-driven professional soccer club that embodies the spirit of Detroit’s resilience and pride. Known for its passionate supporter base and commitment to inclusivity, DCFC has become a symbol of innovation and connection, fostering meaningful relationships with fans, businesses, and the local community. As a member of the United Soccer League, DCFC is dedicated to excellence both on and off the pitch.
With an eye towards future growth, DCFC is preparing for a transformative milestone: the opening of a new stadium, AlumniFi Field in 2027. To that end, the club is dedicated to winning matches, promoting the sport of soccer, fostering a diverse and inclusive environment, authentic storytelling, and making our city a safer and more equitable place.
Position Purpose
This role is also responsible for ensuring that marketing execution consistently contributes to the growth, health, and usability of the club’s database, balancing short- term revenue goals with long-term audience development.
This role is designed to complement the Vice President of Marketing by serving as the department’s execution lead, ensuring strategic plans are implemented effectively, revenue priorities remain front and center, and initiatives consistently move from idea to impact.
Key Responsibilities
(A core measure of success in this role is measurable audience and database growth in support of long-term revenue.)
1. Revenue-Focused Marketing Execution & Database Growth
- Own the execution of marketing initiatives tied directly to revenue growth, including: Season ticket campaigns, Single-game ticket initiatives, Group and fundraising programs, Premium and hospitality products, and Sponsorship marketing deliverables and fulfillment support
- Ensure revenue priorities are clearly defined, sequenced, and actively moving forward.
- Translate strategic direction into actionable task lists, timelines, and deliverables.
- Regularly assess what is (and is not) driving revenue and database growth, and adjust priorities accordingly.
- Ensure all revenue campaigns include clear data capture, lead-generation, or opt- in components where appropriate.
- Find new strategic partnerships and marketing opportunities while also helping to support partnerships.
2. Project Management, Departmental Prioritization & Data Discipline - Serve as the primary project manager for the marketing department.
- Ensure all initiatives are properly scoped, prioritized, and assigned with clear ownership and deadlines.
- Maintain marketing calendars, campaign timelines, and task management systems.
- Hold internal teams accountable to deadlines and deliverables.
- Proactively identify bottlenecks, resource constraints, or misaligned priorities.
- Ensure database growth initiatives are prioritized alongside short-term revenue efforts.
3. Cross-Department Coordination
- Act as a day-to-day connector between Marketing, Ticketing, Partnerships, and Operations.
- Ensure ticketing and sponsorship needs are clearly communicated and supported by marketing execution.
- Coordinate timelines and deliverables with internal stakeholders to avoid last-minute execution gaps.
- Help align messaging, offers, and campaign objectives across departments.
4. Revenue & Database Campaign Support and Optimization
- Support campaign planning by identifying execution requirements early in the process.
- Ensure all revenue- and database-focused campaigns have: Clear goals, Defined target audience, Assigned owners, and Timelines and deliverables
- Assist with post-campaign performance reviews and recap documentation, including lead volume, opt-ins, and audience growth metrics.
- Identify opportunities for optimization, iteration, and improved efficiency.
5. Organizational Excellence & Process Improvement
- Improve internal workflows to help the department operate more efficiently.
- Help define repeatable processes for common revenue campaigns and initiatives.
- Reduce friction by anticipating needs and solving problems before they impact execution.
- Bring structure and clarity to complex or fast-moving initiatives.
Qualifications
- Strong project management and organizational skills.
- 3+ years experience in marketing operations, revenue marketing, campaign management, or a related field.
- Comfort working cross-functionally with ticketing, partnerships, and operations teams.
- Ability to manage multiple initiatives simultaneously without sacrificing attention to detail.
- Results-oriented mindset with a clear understanding of how marketing supports revenue.
- Strong communication skills and comfort holding peers accountable in a collaborative manner.
- Sports, entertainment, or live-event experience required.
- This position does not require a valid driver’s license.
Compensation and Benefits
Salary: Competitive and commensurate with experience
Bonus: Performance-based bonus tied to revenue growth, campaign execution,
and organizational priorities
Supervisory Responsibility
This position will, at points, require supervising of junior-level marketing employees and part-time staff.
Work Environment
This job operates in an office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to exchange ideas and information. This is a somewhat sedentary role; however, some filing is required. The position requires the ability to lift files, open filing cabinets,
and bend or stand on a stool as necessary.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Detroit City Football Club LLC is an equal opportunity employer that abides by all Federal, State, and local employment laws.
