Job Description: Account Executive – Ticket Sales
Location: Birmingham, AL
Department: Ticket Sales & Service
Reports To: Director of Ticket Sales and Service
About Birmingham Legion FC
Birmingham Legion FC is proud to represent the Magic City both on and off the pitch. We are driven by a passion for soccer, a commitment to our community, and a culture that values hard work, integrity, and collaboration. As we continue to grow, we are looking for individuals who embody our values and bring energy, creativity, and competitive spirit to our organization.
Position Summary
The Account Executive – Ticket Sales is responsible for generating revenue through the sale of season tickets, group outings, premium seating, and partial plans. This individual will be a key contributor to the growth of Legion FC’s fan base and community presence by engaging prospects using a consultative, relationship-driven sales approach.
We are seeking someone with a proven track record in sales, a strong cultural fit, and a high-energy mentality who is ready to aggressively attack the Birmingham marketplace and build meaningful, long-term relationships.
Responsibilities
Sales & Revenue Generation
- Consistently meet and exceed weekly, monthly, and annual sales goals for all ticket products.
- Conduct high-volume outbound prospecting through calls, emails, meetings, events, and networking opportunities.
- Use a consultative sales approach to identify potential clients’ needs and deliver tailored ticketing solutions.
- Manage and grow a personal pipeline of prospects, leads, and referrals.
Client Relationship Management
- Build long-lasting relationships with ticket buyers, group leaders, and corporate partners.
- Deliver exceptional customer service to ensure high levels of satisfaction and repeat business.
- Maintain accurate information and activity tracking within the CRM system.
Game Day & Community Engagement
- Work all home matchdays in sales, service, and fan-engagement capacity.
- Attend community events, business networking functions, and Legion FC programs to uncover new sales opportunities.
- Represent Birmingham Legion FC with professionalism, enthusiasm, and commitment.
Qualifications & Personality Fit
Required Skills & Experience
- Proven track record of meeting or exceeding sales goals (sports, B2B, or similar fields preferred).
- Strong consultative selling skills—listening first, identifying needs, and offering thoughtful solutions.
- Excellent communication, presentation, and relationship-building skills.
- Self-motivated, competitive, and driven to succeed in a fast-paced environment.
Cultural & Personal Traits
- Team-first mindset—collaborative, positive, and supportive colleagues.
- Entrepreneurial spirit—willing to own the Birmingham marketplace and dig for new business.
- High integrity—reliable, accountable, and committed to representing the club with class.
- Community-focused—passion for connecting with local businesses, organizations, and fans.
- Love of sports, soccer, and the spirit of Birmingham is a bonus.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
