Merchandise and Retail Manager
Birmingham Legion FC – Birmingham, AL
Full-Time | Retail & Merchandise | Entry to Mid-Level
Job Summary
Birmingham Legion FC is seeking a dynamic and detail-oriented Merchandise and Retail Manager to lead all aspects of the club’s retail operations. This individual will manage in-stadium and online merchandise sales, oversee inventory and vendor relationships, and develop product strategies that enhance the fan experience and drive revenue. At Birmingham Legion FC, we are striving to be more than leaders in branded t-shirts, but to elevate our brand through local collaborations, lifestyle everyday apparel, and Top notch customer service. Our vision is big, but simple: Make the Birmingham Legion FC a household name not just through what happens on the field, but by who we are in this community.
Responsibilities
Retail Operations
- Manage all matchday merchandise operations including staffing, setup, and teardown.
- Oversee the online store: product listings, inventory, and order fulfillment.
- Ensure exceptional customer service across all retail channels.
Inventory & Product Management
- Monitor inventory levels and conduct regular audits.
- Forecast demand and manage stock replenishment.
- Collaborate with vendors to design and source new merchandise.
Sales & Strategy
- Develop and execute merchandising strategies to maximize revenue.
- Analyze sales data to identify trends and optimize product offerings.
- Coordinate promotions, discounts, and product launches.
Brand & Visual Merchandising
- Ensure merchandise aligns with Legion FC’s brand identity.
- Work with marketing to develop visual displays and packaging.
- Maintain consistency in signage and product presentation.
Team Leadership
- Recruit, train, and manage part-time retail staff.
- Provide coaching and performance feedback.
Qualifications
- Bachelor’s degree in Business, Marketing, Retail Management, or related field.
- 3+ years of experience in retail or merchandise management (sports/entertainment preferred, not required)
- Strong organizational and analytical skills.
- Proficiency in inventory systems and e-commerce platforms.
- Excellent communication and leadership abilities.
- Ability to work flexible hours including evenings, weekends, and holidays.
Preferred Skills
- Experience with Shopify or similar platforms.
- Familiarity with sports licensing and apparel production.
- Passion for soccer and community engagement.
Benefits
- Competitive salary and performance incentives.
- Health, dental, and vision insurance.
- Opportunities for professional development.
- Unique access to Birmingham Legion FC events and experiences.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
