Job Opening: Director of Digital Marketing
Location: Birmingham, Alabama (Full-Time, In-Office)
Department: Marketing & Communications
Reports To: Vice President, Marketing & Fan Engagement
Overview:
We’re looking for a digital powerhouse — a data-driven storyteller who knows how to build audiences, grow engagement, and turn clicks into community. The Director of Digital Marketing will lead our digital ecosystem across web, social, and paid media channels. This person will own the club’s digital strategy from top to bottom — shaping the tone and voice of the brand online, driving ticket sales and partnerships through performance marketing, and ensuring every touchpoint reflects the spirit of Birmingham. You will oversee all social media content strategies, manage the club website, and work hand-in-hand with the creative team to maintain brand consistency and deliver digital results that move the needle.
Key Responsibilities:
Develop and execute a comprehensive digital marketing strategy focused on audience growth, engagement, and conversion.
Oversee and define the tone, voice, and visual direction for all social media platforms.
Collaborate with the Graphic Designer to ensure all digital assets follow brand guidelines.
Manage and maintain the club’s WordPress website, including updates, SEO, and content integration.
Plan, execute, and optimize Meta paid ads, Google campaigns, and other digital initiatives to drive ticket sales, partnerships, and brand awareness.
Implement short-form content strategies (Reels, TikTok, YouTube Shorts) to expand reach and attract new audiences.
Use tracking links, pixels, and analytics tools to measure campaign performance and audience behavior.
Produce regular reports detailing campaign performance, social metrics, website analytics, and advertising ROI.
Leverage insights to refine strategy and improve efficiency across all channels.
Utilize HubSpot and other CRM tools for audience segmentation, automation, and targeted communication.
Collaborate on email, SMS, and MMS campaigns to drive engagement and conversions.
Apply principles of market segmentation and lifecycle marketing to optimize outreach.
Work closely with the VP of Marketing and the PR team to align all external communications with brand voice and objectives.
Support digital amplification of press releases, announcements, and community stories.
Develop campaigns designed to expand the club’s reach and influence in the Greater Birmingham area.
Create digital content and initiatives that drive local engagement, ticket sales, and partnership interest.
Stay ahead of trends and best practices in digital marketing, sports media, and fan engagement.
Qualifications:
6+ years of experience in digital marketing, with strong background in social strategy, performance marketing, and analytics.
Expert knowledge of SEO, Meta Ads Manager, Google Ads, and digital analytics platforms.
Proficiency in WordPress (required). Familiarity with HubSpot or equivalent CRM/automation tools.
Strong understanding of market segmentation, content marketing, and campaign measurement.
Excellent communication skills and a strong understanding of brand voice. Experience in sports, entertainment, or fast-paced creative environments preferred.
Ability to thrive in a collaborative, in-office team culture.
Success Metrics:
Growth in regional reach and engagement across the Greater Birmingham market.
Increase in ticket sales, digital conversions, and partnership leads.
Improved website traffic, SEO ranking, and overall content performance.
Strong consistency in brand tone, visual identity, and message alignment across all digital touchpoints.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
