Role: Social Media & Content Coordinator
Department: Marketing & Communications
Reports To: Director of Marketing / Director of PR
Location: Jacksonville, Florida
About Sporting Club Jacksonville
Pro Soccer. Pro Jax.
Sporting Club Jacksonville (Sporting JAX) is the First Coast’s first professional women’s soccer club, competing in the USL Super League, and Jacksonville’s newest men’s professional team in the USL Championship.
We are building a modern professional soccer organization rooted in community, culture, and competitive excellence—proudly representing Northeast Florida on and off the pitch.
Position Summary
Sporting JAX is seeking a Social Media and Content Coordinator to oversee the club’s social media presence, content creation, and digital engagement across all platforms. This role supports five competitive teams and the academy program, delivering consistent, high-quality storytelling that connects fans, partners, and the Jacksonville community.
The ideal candidate will help shape a unified digital voice for Sporting JAX—driving engagement, growing the fanbase, and supporting marketing, ticketing, partnership, and community initiatives.
Key Responsibilities
Strategy & Brand Voice
● Develop and implement a unified social media strategy that reflects Sporting Club Jacksonville’s mission, values, and tone of voice.
● Manage content calendars across Instagram, X (Twitter), Facebook, TikTok, LinkedIn, and YouTube for all club teams and programs.
● Align content with broader marketing, ticketing, and community engagement campaigns.
Content Creation & Management
● Produce, curate, and publish engaging content—written, visual, and video—tailored to each platform.
● Collaborate with creative staff (graphic designers, photographers, videographers) to create high quality assets.
● Deliver real-time social media coverage of match days, press events, community initiatives, and behind-the-scenes access.
Fan & Community Engagement
● Monitor all platforms for fan engagement, questions, and trends; respond in a timely and brand appropriate manner.
● Build relationships with fans, supporters' groups, players, and community influencers to grow organic reach.
● Implement social media campaigns that promote fan participation, ticket sales, and club awareness.
Analytics & Reporting
● Track and analyze KPIs including reach, engagement, growth, impressions, and conversions.
● Produce regular reports with actionable insights and recommendations to optimize performance.
● Stay on top of trends, platform changes, and competitor activity to keep the club’s digital presence ahead of the curve.
Collaboration & Support
● Work cross-functionally with marketing, ticketing, partnerships, and technical staff to support department goals.
● Assist in the activation of sponsorship deliverables through branded content and storytelling.
● Maintain consistent branding and messaging across all teams and levels of the club.
Qualifications
● Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.
● 1-2 years of professional experience managing social media accounts, preferably in sports or entertainment.
● Demonstrated understanding of the sports landscape, particularly soccer and the USL structure.
● Excellent writing and editing skills with the ability to craft platform-specific messaging.
● Proficiency in Adobe Creative Cloud tools and other graphic design software.
● Proficiency in social media scheduling tools (e.g. Sprout, Hootsuite, Buffer), Canva, and basic photo/video editing tools.
● Familiarity with analytics tools like Meta Insights, X Analytics, TikTok Creator Tools, and Google Analytics.
● Flexibility to work nights, weekends, and travel for matches and events as needed.
Preferred Skills
● Deep passion for soccer and a working knowledge of the USL Championship, Super League, League Two, and W-League.
● Experience capturing live social content (video, photos, stories) during sporting events.
● Creative, proactive, and organized with strong attention to detail.
● Positive “can do” approach to work. Collaborative and open to feedback in a fast-paced, evolving environment.
Work Authorization
All new hires must comply with federal employment eligibility verification requirements and provide necessary documentation upon hire.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
