Marketing & Social Media Manager (Part‑Time, Hybrid)
Organization: Redlands FC (USL League Two)
Term: March – mid/late July (seasonal)
Schedule: Part‑time; on‑site required for home games, select trainings, and community events
Reports To: Club Owner / General Manager
Works Closely With: Graphic Designer, Sponsorship Sales, Ticketing Manager, Press Box Manager, Team Manager/Coaches/Players, Merchandise
Core Responsibilities
- Own day‑to‑day social across Instagram, TikTok, X, Facebook, YouTube, and Threads; maintain a seasonal content calendar (pre‑season ramp in March; in‑season May–July).
- Produce content end‑to‑end: plan, shoot, edit, and publish short‑form video (Reels/TikTok/Shorts) and basic long‑form (interviews, recap).
- Matchday coverage: live posts for lineups/Starting XI, halftime, full‑time, highlights, Player of the Match, vendors, and post‑game stats/standings.
- Coordinate with the Graphic Designer to brief needs, track status, and QA all graphics (matchday, Starting XI, vendors, halftime, full‑time, stats, standings, sponsor cards).
- Sponsor deliverables: translate sponsorship packages into content placements and recap with metrics; ensure on‑time fulfillment (e.g., warmup shoulder partner, sideline ad integrations, themed nights).
- Community storytelling: elevate players/coaches as local personalities via spotlights, behind‑the‑scenes, mic’d‑up, clinics, and community features.
- Fan engagement: monitor comments/DMs, escalate issues, and cultivate UGC and micro‑influencer collaborations.
- Growth marketing support: draft and schedule organic + light paid boosts around ticketing, merch drops, tryouts, clinics/camps; coordinate with Ticketing for offers and timelines.
- Email/news updates (lightweight): assemble and send matchweek/news blasts using existing templates; keep website news/schedule pages fresh.
- In‑stadium coordination: collaborate with Press Box on PA reads, scoreboard moments, and content capture logistics; manage creator/photographer credentials and shot lists.
- Analytics & reporting: maintain weekly KPI snapshot (follower growth, reach, engagement, video views, CTR, conversions where available); track links with UTMs.
- Brand stewardship: uphold the style guide, file naming, and asset library hygiene across Google Drive and scheduling tools.
- Compliance: follow USL2 guidelines and partner brand rules; obtain releases/clearances when needed.
Qualifications
Must‑Have
- 2–4+ years of hands‑on social/media or marketing experience in sports, entertainment, or a fast‑moving consumer brand.
- Demonstrated success with short‑form video and multi‑platform campaigns (portfolio/handles required).
- Proficiency with content tools (CapCut or Premiere, Canva/Photoshop, Lightroom) and social scheduling platforms.
- Strong writing and brand voice; confident directing players/coaches and appearing on camera when helpful.
- Availability for nights/weekends during the season and ability to be on‑site for home games and key events.
Nice‑to‑Have
- Experience with paid promotions (Meta, Google), email platforms (Mailchimp/Klaviyo/ConvertKit), and basic CMS/HTML.
- Familiarity with sports media workflows (stat capture, highlight clipping, live posting).
- Photography; Spanish proficiency is a plus for community engagement.
- Knowledge of USL/MLS ecosystem and Inland Empire communities.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
