Orlando City SC & Orlando Pride

Orlando City SC & Orlando Pride

Director of Brand Alliances Business Development

Orlando City SC & Orlando Pride - Director
Orlando · FL
Sponsorship Evaluation/Research · Sponsorship Services/Activation · Corporate Sponsor
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TITLE: Director, Brand Alliances Business Development

DEPARTMENT: Brand Alliances  

REPORTS TO: Sr. Director, Brand Alliances Business Development

FLSA: Full-Time; Exempt

 

 

WHAT SETS YOU APART

 

This role will play a critical role in driving Orlando Pride’s revenue growth through the acquisition of new commercial partners. As a valued member of the Brand Alliances team, this individual will be responsible for identifying and cultivating high-value prospects and developing innovative partnership solutions that align brand objectives with Orlando Pride’s mission and impact platform. A successful individual in this role will be a relationship-builder and a strategic storyteller that has a firm grasp of the value proposition for women’s sports. This individual will leverage the momentum of the 2024 NWSL Champions to build fully integrated partnership programs that include assets across the portfolio such as IP rights, in-game signage and entitlements, social & digital media, hospitality and other unique platforms. This is an opportunity to join a forward-thinking club at a significant growth point for the NWSL and in the women’s sports industry as a whole, where your work will directly contribute to elevating Orlando Pride and our partners on the national and international stage.

 

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Prospect and close new corporate sponsorships/partnerships for Orlando Pride.
  • Establish strong working relationships with local, regional, and national companies to understand individual marketing and business goals and initiatives.
  • Accountable for achieving KPI’s and revenue goals on a yearly basis.
  • Identify key open categories, emerging trends and companies specific to women’s sports as prospective new business leads.
  • Generate qualified leads by self-prospecting via research, outbound calls, face-to-face meetings, in-game entertaining, business and community networking events and social selling.
  • Develop unique and customized proposals and sales presentations for new business prospects.
  • Negotiate and work with the Sr. Director of Business Development, SVP of Brand Alliances, and Director of Legal through execution of partnership contract.
  • Continually manage and update individual sales pipeline through CRM platform to provide accurate, reliable information for sales and renewal forecasting for executive leadership.
  • Work alongside Brand Alliance Marketing team to ensure proper fulfillment of partnership contract.
  • Collaborate with internal departments such as Marketing, Digital, Creative, Merchandise, Public Relations and Ticket Sales to effectively and efficiently create new partnership assets that drive revenue and are mutually beneficial to the partner and our club.
  • Work game days, weekends, and special events to assist with any activations (as assigned) and entertain existing partners and new business prospects.
  • Other duties as assigned.

 

QUALIFICATIONS

It’s never just a job at Orlando Pride.  It’s a way of life. We live and breathe soccer. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications:

 

  • 5+ years of demonstrated success in revenue generation and sponsorship/partnership development required.
  • Proven track record of high-level B2B selling and deal construction with local, regional and national brands.
  • Strategic storyteller that can craft sophisticated deals beyond basic turnkey assets.
  • Excellent relationship building and interpersonal skills, with the ability to effectively influence and communicate with all internal and external clients, especially C-Level executives.
  • Demonstrated professional sales presentation creation and delivery skills.
  • Data-driven sales mindset to efficiently leverage insights from Business Intelligence team when prospecting and selling new partners
  • Must be passionate about sales, exhibit high energy and be self-motivated.
  • Knowledge or ability to learn various sales tools such as Salesforce, LinkedIn Sales Navigator, SponsorUnited and Digideck to follow all department and company standard operating procedures.
  • Ability to work well on a team and independently.
  • Ability to attain and maintain SafeSport certification.
  • Ability to pass a background check.
  • Professional verbal and written communications skills.
  • Ability to work non-traditional hours, weekends, holidays and game days.
  • Reliable transportation and ability to travel to offsite client meetings/presentations and networking events.
  • Experience in the Florida marketplace preferred but not required.
  • Spanish or Portuguese is a plus but not required.



About Orlando City SC & Orlando Pride: 

 

In November 2013, Orlando City Soccer Club was awarded a Major League Soccer (MLS) franchise, becoming the league’s 21st franchise. The team began play in March 2015, with 62,510 fans packing the then-Orlando Citrus Bowl for the Club’s MLS debut.  

The Lions have reached the postseason in five-consecutive seasons (2020-24), qualified for the Concacaf Champions Cup (formerly Concacaf Champions League) in both 2023 and 2024, and reached their first final in 2020 during the MLS is Back Tournament. In 2022, Orlando City won its first championship of its MLS era, lifting the Lamar Hunt U.S. Open Cup trophy, which also marked the first championship by any professional team in the City Beautiful. Prior to its time in MLS, Orlando City boasted a decorated history in the United Soccer League, winning the league’s championship in both the 2011 and 2013 seasons. 

In October 2015, the Orlando Pride was announced as the 10th team in the National Women’s Soccer League (NWSL), bringing professional women’s soccer to the state of Florida for the first time. The team began play in April 2016, setting a then-league single-game attendance record in its first-ever home game, with 23,403 fans witnessing the Club’s first win.  

The Pride feature a star-studded roster of domestic and international talent and, in 2024, brought the first professional major league title to the city of Orlando, with the Club winning the NWSL Championship. The season saw the Pride complete the double, winning both the Championship and the NWSL Shield as the best team in the regular season, capping off a historic campaign that set numerous league records. Former Orlando City defender Seb Hines serves as the team’s head coach, not only the first Black head coach in the league, but also the first to win both the Championship and the NWSL Shield, and the 2024 NWSL Coach of the Year.

 

In 2017, both teams moved into its privately-owned, soccer-specific venue – Inter&Co Stadium – located in the heart of downtown Orlando.

 

In July 2021, the Club – which includes Orlando City SC, the Orlando Pride, Orlando City B (MLS NEXT Pro) and Inter&Co Stadium – was purchased by the Wilf Family, who also own the Minnesota Vikings of the National Football League.  

For more information on Orlando City SC and Orlando, visit OrlandoCitySC.com or Orlando-Pride.com.

 

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

 

Orlando City and Orlando Pride will ensure that individuals with disabilities are provided with reasonable accommodation(s) to participate in the job application or interview process and perform critical job functions. Please contact the People and Culture department at [email protected] to let us know the nature of your request and your contact information.