Washington Spirit
Coordinator, Retention and Growth
Washington Spirit - Entry Level
Falls Church · VA · Hybrid
Marketing · Digital Marketing
$45,000 - $52,000 / year
0
1
hour ago
The Washington Spirit is seeking a Coordinator, Retention and Growth who will support the development and execution of fan engagement, retention, and growth strategies through email marketing, web, and SMS. This position focuses on executing campaign tactics, managing digital operations, and providing data insights that help enhance fan experiences and drive revenue growth. The Coordinator will work closely with the Manager, Retention and Growth, and cross-functional teams to deliver campaigns that foster loyalty, increase digital touchpoints, and deepen the Spirit's connection to fans.
The ideal candidate is detail-oriented, organized, and passionate about fan engagement. You'll thrive in a fast-paced environment, manage multiple campaigns simultaneously, and bring a growth mindset to continuous improvement through analytics and testing.
Key Responsibilities
Web Content and User Experience Support
- Update and maintain website content under manager direction, ensuring accuracy, relevance, and brand consistency
- Monitor website analytics and compile reports on traffic, engagement, and conversion metrics
- Support the implementation of web optimization efforts (layout changes, personalization features, mobile improvements) through testing and documentation
- Identify and surface content or UX issues to manager for prioritization
Email Campaign Execution
- Support deployment and quality assurance of email campaigns following established strategy and templates, including audience segmentation, content assembly, and send coordination
- Maintain email calendar, track performance metrics (open rates, click-through rates, conversions), and report findings to manager
- Coordinate with creative teams and cross-functional partners to gather content and assets for campaigns
Data Analysis and Reporting
- Regularly monitor campaign and web performance against established metrics and KPIs
- Compile performance data into reports and dashboards for manager review
- Surface trends or anomalies that may indicate optimization opportunities
Cross-Functional Collaboration
- Work with ticketing, merchandise, sponsorship, and content teams to gather information and coordinate campaign participation
- Document and communicate campaign timelines and requirements to partners
- Support integrated promotional efforts across email and web channels under manager guidance
Compliance and Tool Management
- Ensure all email campaigns comply with data privacy laws (GDPR, CAN-SPAM) and follow best practices
- Maintain proficiency with email marketing platform and web CMS tools
- Keep accurate records of campaign assets, performance data, and creative iterations
Qualifications & Experience
Required
- Bachelor's degree in Marketing, Digital Media, Business, Communications, or related field
- Strong attention to detail and accuracy in written communication
- Organized approach to managing multiple tasks and deadlines
- Ability to follow processes and escalate issues appropriately
- Comfortable learning new tools and platforms
- Proficiency in Microsoft Office Suite
Preferred
- 1-2 years of experience in digital marketing, ideally including email marketing or content management
- Demonstrated experience with email marketing platforms (Mailchimp, Salesforce Marketing Cloud, HubSpot, or similar)
- Familiarity with web analytics tools (Google Analytics) and/or website CMS platforms
- Experience with CRM or marketing automation tools
- Familiarity with sports, entertainment, or membership-based organizations
- Creative thinking about fan engagement tactics
Key Competencies
- Attention to detail and accuracy in execution
- Strong organizational and time management skills
- Data-driven mindset with ability to interpret and report on metrics
- Collaborative approach to cross-functional work
- Growth mindset and willingness to learn
- Passion for sports and fan engagement
Location
This role is based in Falls Church, VA, with a hybrid work structure and frequent presence at matches in Washington DC.
About the Washington Spirit
The Washington Spirit is a founding club of the National Women's Soccer League (NWSL), proudly representing the Washington, DC metropolitan area. It is the first franchise to have a minority woman hold a majority stake. A visionary entrepreneur, Michele Kang, is leading a new era for women's sports with a vision to:
- Become the most preeminent sports organization in the world
- Build a high-performance culture of winning on and off the pitch
- Train women as women
- Motivate and inspire the next generation of girls and women
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:
Do you have a Bachelor's degree in Marketing, Digital Media, Business, Communications, or related field?
