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San Diego Wave FC

San Diego Wave FC

Director, Premium Sales

San Diego Wave FC - Director
San Diego · CA · Hybrid
Sales · Premium/Suite Sales · Business Development
$110,000 - $135,000 / year
WE’D LOVE FOR YOU TO JOIN US!
San Diego Wave Fútbol Club is on a mission to build a world class home for players and fans. We are seeking a dynamic, forward-thinking individual to join our mission to share our story, win championships, increase, and delight our fans. We’re making memories and engaging our community through this beautiful game. 

Purpose
Generate profitable premium/hospitality revenue by building long-term relationships that create exceptional experiences for clients and sustainable growth for the Club. Develop winning sales playbook and mentor staff toward successful deals. 

Key success metrics for this role include:

·       Individual revenue quota
·       New corporate premium clients
·       Client satisfaction score
·       Forecasting accuracy
·       Team premium revenue
·       CRM discipline

Role Profile
This role is designed for a high-performing commercial sales professional who thrives on building relationships, creating new business opportunities, and competing to win. The successful candidate is equally comfortable in the boardroom, at a networking event, or hosting clients on match day, and is motivated by achieving ambitious goals while contributing to the long-term growth of the Club.

Additionally, this position will develop the Club’s premium sales playbook and guide team members to successful deals. The successful candidate leads from the front by maintaining credibility as a strategic seller while building the systems, processes, and culture that enable a high-performing premium sales organization.

Core Accountabilities

Build a High-Value Premium Portfolio
·       Develop and execute a strategic business development plan targeting corporations, family offices, high-net-worth individuals, and community leaders throughout Southern California.

·       Identify, cultivate, and close new premium hospitality partnerships that generate meaningful long-term revenue for the Club.

·       Structure, negotiate, and close multi-year premium hospitality agreements that maximize lifetime customer value while protecting pricing integrity.

·       Consistently exceed assigned annual revenue targets through disciplined prospecting, consultative selling, strategic account planning, and effective opportunity management.


Develop Executive-Level Client Relationships
·       Establish trusted relationships with C-suite executives, business owners, and influential community leaders by understanding their business objectives and delivering hospitality solutions that create measurable value.

·       Serve as the primary strategic advisor for premium members, identifying opportunities to expand relationships through renewals, upgrades, referrals, and additional commercial opportunities.

·       Represent the Club at business, networking, community, and match-day events, strengthening the Club's reputation and expanding its commercial reach.


Drive Commercial Excellence and Premium Strategy
·       Own the health of the sales pipeline by maintaining accurate forecasts, disciplined opportunity management, and actionable account strategies.

·       Analyze customer insights, buying trends, and competitive market activity to identify new revenue opportunities and improve sales effectiveness.

·       Partner with executive leadership to align premium sales strategy with broader commercial objectives, inventory planning, pricing, and market opportunities.

·       Develop, implement, and continuously refine the Club's premium sales playbook, sales methodology, and operating rhythm.

·       Coach, mentor, and develop Premium Account Executives through regular pipeline reviews, deal strategy sessions, role-playing, and performance coaching.

·       Partner with Marketing, Partnerships, Finance, Ticket Operations, and Game Operations to deliver a premium experience that consistently exceeds client expectations and drives long-term retention.

Qualifications & Experience

Required
·       Demonstrated success building new business through strategic prospecting, executive relationship development, and consultative selling.

·       Proven track record of consistently exceeding quota in a business development environment with responsibility for a complex sales cycle.

·       Experience negotiating and closing five- and six-figure commercial agreements, including multi-year contracts whenever possible.

·       Experience developing sales strategies, inspecting pipelines, forecasting revenue, and driving sales accountability.

·       Ability to coach and develop sales professionals through structured performance management and opportunity coaching.

·       Strong commercial acumen with the ability to align customer objectives with hospitality solutions that create long-term business value.

·       Experience managing pipeline, forecasting, and account strategy through a CRM platform.

·       Ability to communicate effectively with senior executives, business owners, and high-net-worth clients.

·       Passion for sports, live entertainment, and delivering world-class customer experiences.

 Preferred
·       Premium hospitality, sponsorship, luxury hospitality, enterprise sales, or commercial partnerships experience within professional sports, entertainment, or live events.

·       Established network within the Southern California business community.

·       Experience selling recurring or multi-year revenue agreements.

·       Leadership experience within professional sports, entertainment, hospitality, or another relationship-driven commercial organization.

·       Experience building or scaling a premium hospitality, sponsorship, or enterprise sales function.

 
Compensation
Salary: $100,000–$135,000 + commission

Reports to: VP Ticketing

If you meet the above qualifications and are ready to take on the challenge of leading our professional soccer club to success, we want to hear from you. Please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for the position.
 
APPLY TODAY
Our people are our club. We believe different backgrounds and experiences bring new ideas and perspectives. We encourage talented candidates from underrepresented and underserved backgrounds to apply. We’re excited to welcome new members of our team who share our passion. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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