Seasonal Marketing Intern
Location: Raleigh, NC (Onsite)
Duration:
☐ Pre- Season (February – End of Season)
Hours: 25-30 hours/week (based on academic commitments and role needs)
Compensation: Paid internship
About the Courage Formation Program
The Courage Formation Program is the North Carolina Courage’s internship program designed for late-stage undergraduate and graduate students who are intentional about their career path and eager to contribute meaningfully to a high-performing professional sports organization.
This program is built for interns who want more than exposure - it’s for those who want responsibility, real experience, and the opportunity to learn how a world-class women’s soccer club operates behind the scenes. Interns in the Courage Formation are treated as valued contributors, not extra hands.
About the Role
The Marketing Intern will support day-to-day operations and special projects within the Marketing Department, contributing directly to the success of the Club throughout the season. This role is hands-on, fast-paced, and best suited for someone who is curious, proactive, and comfortable working in a dynamic environment.
Interns are expected to bring a strong work ethic, a growth mindset, and a willingness to learn quickly while operating with professionalism and accountability.
Key Responsibilities
Mobile App Support
- Assist with drafting and sending push notifications to engage fans and drive action
- Help maintain, update, and refresh app content to ensure accuracy, relevance, and consistency
- Support testing and quality checks for app content and messaging
Design & Creative Support
- Create and update simple graphics for digital channels, including social media, email, and in-app content
- Support brand consistency across all visual assets and marketing materials
- Collaborate with the marketing team on creative concepts and executions
Email Marketing
- Build, create, and send marketing emails to the NC Courage database (experience with Braze preferred)
- Develop fun, engaging email content to grow and retain subscribers
- Assist with basic performance tracking, reporting, and optimization insights
Website Support
- Update and design webpages as needed using Forge (or a similar CMS platform)
- Assist with content management, site updates, and general website maintenance
- Ensure accuracy and timeliness of web content related to tickets, promotions, and events
Game Day & Event Support (as needed)
- Assist with sending timely game-day and marketing-related communications across digital channels
- Support in-stadium, game-day, and special event marketing initiatives
- Provide real-time support for marketing needs in a live sports environment
- Take on additional responsibilities as needed during matchdays
Additional Opportunities
- Collaborate with cross-functional teams on campaigns, promotions, and fan engagement initiatives
- Gain exposure to integrated marketing strategies across email, web, mobile app, and social
- Learn how real-time marketing operates within a professional sports organization
- Build a strong portfolio of live projects and digital marketing experience
(Responsibilities will vary by department and may evolve throughout the season.)
Learning & Development
As part of the Courage Formation, interns will:
- Gain hands-on experience within a professional sports organization
- Develop practical skills relevant to their field of study
- Receive regular feedback and coaching from their manager
- Gain exposure to matchday operations, cross-functional teams, and Club leadership
- Build a strong foundation for a career in sports, business, or related fields
Who We’re Looking For
We are looking for interns who:
- Currently pursuing or recently completed a degree in Marketing, Communications, Sports Management, or a related field
- College junior, senior, or recent graduate
- Strong desire to learn, grow, and gain hands-on marketing experience
- Highly organized with strong attention to detail
- Ability to manage multiple tasks in a fast-paced environment
Preferred Experience (Not Required)
- Experience using Canva; familiarity with Adobe Photoshop is a plus
- Exposure to email marketing platforms or campaign execution
- Basic understanding of web or app design and content management systems
- Interest in sports, digital media, fan engagement, or live events
OUR VALUES
We hire through the lens of our Club Values:
Integrity – Transparent, trustworthy relationships with our fans and ourselves.
Community – Creating a sense of belonging in a diverse, inclusive environment
Accountability – Responsible for our words, our actions, and our results.
Respect – Regard for treating others with dignity and acceptance.
Excellence - Strive towards greatness in ourselves, club, and community and culture.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
