Vice President of Marketing
Carolina Core FC
Position Overview
Carolina Core is seeking a strategic, innovative, and highly collaborative Vice President of Marketing to lead brand development, audience growth, and fan engagement across Carolina Core FC and future sports and entertainment initiatives.
This leader will shape the way the Carolina Core shows up in the region — elevating it as a premier destination for live events, community connection, and unforgettable experiences. The role goes beyond campaigns and KPIs; it’s about building a movement that inspires regional pride, belonging, and long-term audience loyalty.
The VP of Marketing will oversee all aspects of brand strategy, digital and social media, content creation, fan experience marketing, advertising, promotions, and data-driven audience development. This individual will work cross-functionally with ticketing, sponsorship, merchandise, stadium operations, community engagement, and the senior leadership team to ensure marketing efforts are integrated, aligned, and deliver measurable ROI.
Key Responsibilities
Marketing Strategy & Leadership
- Develop and lead a bold, integrated marketing strategy that drives awareness, connection, and growth for Carolina Core FC and future affiliated properties.
- Build annual and multi-year marketing plans aligned with organizational goals, revenue priorities, and audience expansion.
- Serve as a strategic partner to business leaders across ticketing, partnerships, merchandise, and operations.
- Build, mentor, and manage a high-performing marketing team that thrives on creativity, collaboration, and accountability.
Brand Management & Creative Direction
- Steward and evolve the Carolina Core brand, ensuring clarity, consistency, and cultural resonance across all touchpoints.
- Lead the development of brand architecture and identity for new sports and entertainment properties as they launch.
- Oversee creative direction, visual identity, and content standards to protect and strengthen the brand.
- Ensure marketing embodies the spirit, values, and aspirations of the Carolina Core region.
Storytelling, Content & Public Narrative
- Lead a storytelling strategy that amplifies the voices, moments, and experiences that define the Carolina Core community.
- Oversee content production (video, photography, features, digital storytelling) that builds emotional connection and expands audience reach.
- Guide PR and communications efforts to shape public narrative and elevate the profile of Carolina Core properties.
- Ensure all content reflects authentic community connection and reinforces brand identity.
Fan Engagement & Experience Marketing
- Design and execute initiatives that turn curious audiences into loyal fans and community advocates.
- Partner closely with event operations and game/event presentation teams to create memorable, high-impact live experiences.
- Map and optimize the full audience journey — before, during, and after events — using data and creative insight.
- Build campaigns and activations that inspire excitement, connection, and repeat attendance.
Community Connection & Regional Engagement
- Champion marketing initiatives that root the Carolina Core in the community and celebrate local culture.
- Build grassroots outreach strategies, neighborhood-level engagement, and local partnerships that strengthen regional pride.
- Support cause-driven initiatives that reflect the values and commitments of the organization.
- Ensure community storytelling and relationship-building remain central to the brand.
Advertising, Promotions & Revenue Alignment
- Lead paid advertising, promotional campaigns, and audience acquisition strategies across digital and traditional channels.
- Build campaigns that support ticket sales, partnerships, and merchandise revenue.
- Collaborate with sponsorship leaders to activate partners in meaningful, high-value ways.
- Use data, segmentation, and analytics to optimize campaign performance and increase ROI.
Data, Insights & Performance Management
- Establish KPIs and dashboards to measure audience growth, campaign performance, engagement, and revenue impact.
- Leverage CRM, surveys, analytics tools, and audience insights to guide strategy and drive continuous improvement.
- Foster a culture of experimentation, measurement, and data-informed decision-making.
Qualifications
- 8+ years of progressive marketing leadership experience in sports, entertainment, live events, or consumer-facing industries.
- Demonstrated ability to lead multi-channel marketing strategies and creative teams.
- Exceptional storyteller with a strong understanding of brand building, audience development, and community engagement.
- Strong analytical skills with the ability to turn insights into clear strategic action.
- A hands-on, collaborative leader who excels in fast-paced, evolving environments.
- Bachelor’s degree required; advanced degree preferred.
Work Environment & Location
This is a full-time, in-person position based in High Point, North Carolina. The Vice President of Marketing is expected to work onsite to collaborate closely with team members, attend events, and engage with the community as part of the role.
Equal Opportunity Statement
Carolina Core is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
