Hometown Soccer Holdings
Vice President, Ticket Sales
Hometown Soccer Holdings - Senior
United States · Remote
Ticket Sales · Ticket Sales & Service · Executive Leadership
0
1
day ago
Hometown Soccer Holdings (HSH) is building locally rooted MLS NEXT Pro clubs, deeply connected to their communities and poised for long-term success. As HSH scales its club portfolio, the organization is investing in centralized infrastructure to support revenue growth across its markets. The Vice President of Ticket Sales is a critical enterprise leadership role responsible for designing and driving the ticket sales infrastructure, strategy, and systems that will power fan revenue generation across the entire HSH club portfolio.
Reporting directly to the CEO, this leader will serve as HSH's internal expert on all things ticketing, from platform management and CRM strategy to pricing, sales team enablement, and technology adoption. The VP of Ticket Sales will work in close partnership with local club staff and sales leaders to establish best-in-class standards while driving scalable, consistent performance across markets.
This is a unique opportunity for a commercially-minded, technology-forward sales executive to shape the ticketing function of a growing multi-club organization from the ground up. The ideal candidate brings deep experience in sports ticket sales, a strong command of CRM and ticketing platforms, and a passion for building the systems and cultures that allow sales teams to thrive.
Responsibilities:
Responsibilities:
- Design and own the enterprise ticket sales strategy, playbooks, and performance frameworks across all HSH clubs.
- Build and manage centralized CRM standards, data governance protocols, and sales reporting infrastructure.
- Serve as the primary relationship manager for HSH's centralized ticketing technology partner and platform ecosystem.
- Develop and oversee dynamic pricing strategies and revenue optimization systems across all markets.
- Partner with local club sales leaders to provide analytics support, training, best practices, and accountability.
- Lead evaluation and deployment of AI-enabled sales tools, automation platforms, and emerging ticketing technologies.
- Establish KPIs, dashboards, and performance reporting to track and drive results across the portfolio.
- Collaborate with Marketing, Partnerships, and Operations to align ticketing strategies with broader business goals.
- Additional duties as assigned.
You Have These:
- 10+ years of progressive experience in ticket sales, with at least 5 years in a leadership or enterprise strategy role.
- Deep expertise in CRM systems (e.g., Salesforce), ticketing platforms, and sales analytics tools.
- Proven track record building and scaling high-performing sales organizations in a sports or live entertainment environment.
- Strong analytical mindset with the ability to translate data into actionable strategy and coaching.
- Comfort with or eagerness to adopt AI-enabled sales tools and next-generation ticketing technologies.
- Excellent communication, collaboration, and stakeholder management skills.
- Experience working in a multi-team or multi-property environment is strongly preferred.
