At FIFA26, our vision is to unite the world through the greatest sporting event of all time. The FIFA World Cup 26™ will mark the first time that the tournament will feature 48 teams and be hosted by three countries: Canada, Mexico and the USA. This new format will redefine excellence, generating unique opportunities for greater participation and engagement among fans and players across North America and all over the world. Now is your time to become a game changer and join the workforce that will plan and deliver this extraordinary and unforgettable experience.
THE POSITION Reporting organizationally to the Head of Brand & Marketing Canada, the Marketing Promotions Manager will be a key member of the FIFA26 Commercial Operations team, and work in close collaboration with the FIFA Marketing team and other key Functional Areas responsible for delivering best-in-class solutions for the FIFA World Cup 26™. The main responsibilities and oversights of the Marketing Promotions Manager for the FIFA World Cup 26™ include:
- Implement marketing plans, including promotional activations and digital marketing strategies that reach the FIFA World Cup 2026™ target audiences for the local market.
- Develop and contribute to marketing planning materials, monitor progress and deadlines for all marketing projects that align with each milestone.
- Work closely with Canadian Host City and government stakeholders to coordinate information and support tournament milestone activations and announcements
- Actively engage and bring creative ideas for events, tournament milestones, and social activations that will support local collaborations and stay on trend with promotional opportunities.
- Execute activations that relate to several milestone campaigns, such as Official Mascots, Trophy Tour, Event collaborations, Official World Cup Poster, FIFA Fan Festival, promotional giveaways, retail premium items, partner integrations, etc. to boost brand awareness and customer engagement.
- Manage budget, track expenses, ensure marketing assets and media is appropriate for the consumer and FIFA brand and is cost effective.
- Work with key Functional Areas and external partners to coordinate marketing efforts and ensure brand consistency.
- Handle logistics such as tour bookings, vendor coordination, printers, agencies, on-site setups for special events and marketing activations around FIFA World Cup 2026™.
- Proactively communicate notes, recaps, meeting schedules with key partners
- Monitor and generate reports on campaign performance, return on investment (ROI), and recommendations for improvement.
- Travel within Canada, to the US and/or Mexico may be required to reflect the business needs of the department (meetings, workshops, site visits, other Events, etc).
- This role requires you to be onsite 5 days a week (Monday-Friday) at our Vancouver Office.
- Other duties as assigned.
FIFA World Cup 26 Skills Framework
ACCOUNTABILITY: Demonstrate commitment to responsibilities and objectively analyze one’s behaviour, while assuming consequences of one’s own actions and/or decisions and learning from one’s mistakes.
DECISION MAKING: Ability to identify and swiftly make decisions in critical situations, take initiative and calculated risks, explore alternative solutions, and respond promptly to unforeseen circumstances.
INCLUSIVITY: Achieve shared organizational objectives by sharing information with colleagues across all levels and divisions, tangibly influencing others, and maintaining a network of support contacts.
INITIATIVE: Capacity to break new ground, look for unconventional solutions, and produce fresh ideas.
INNOVATION: Capacity to break new ground, look for unconventional solutions, and produce fresh ideas.
LEADERSHIP: Ability to lead one’s contacts/colleagues/partners, encourage teamwork, and delegate authority / decision-making power, as needed, to produce the expected results and make efficient use of the team’s skills and talents.
VISION: Ability to perceive the organization's global environmental impact, anticipate decision consequences, grasp organizational missions, and formulate strategic plans.
Education & Qualifications
- Bachelor’s degree or similar higher education
Work Experience
- Minimum 5 years of experience in a similar role.
- Experience in Marketing, Event, and Project management with the ability to coordinate large events.
- Strong client management skills and ability to multitask in a fast paced environment.
- Demonstrated excellent communication and organization skills.
- Experience in promotions, event activations, and entertainment.
- Experience in agency or sport environments are advantageous.
- Experience working in organizations with international offices/staff.
- High-level management experience.
- Comfortable working in a high intensity environment and work on a volume of projects that help execute the largest event in the World.
Languages
- Fluent in English. French is a plus.
Technology
- Proficient in Project Management tools (Excel, Word, PowerPoint, Visio & Project, Teams, Wrike) and planning software
- Outlook Email, scheduling, and online collaboration tools.
FIFA26 is a proud equal opportunity employer that is committed to diversity, equity, and inclusion and prohibits discrimination of any kind on the basis race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
