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Senior Coordinator, Digital Marketing and Promotions with U.S. Soccer Federation in Chicago · IL

U.S. Soccer Federation jobs
Sports Jobs in Chicago · IL
Communications/Community Relations: Statistics Communications
*In order to be considered for this role, after clicking "apply now" above and being redirected, you must fully complete the application process on the follow-up screen. *

U.S. Soccer Overview
We are U.S. Soccer and we are the future of sport in the United States.  Our mission is to make soccer the preeminent sport in the United States.  We embrace diversity, technology and global connections to drive the growth of our sport and by supporting members, impacting athletes, and serving fans.  We seek motivated, passionate, skilled people who can think, create and work on a team.  
 
U.S. Soccer is a growing company that looks for team members to grow with it. U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture and an atmosphere for professional development.
 
Position Description
Reporting directly to the Manager, Digital Marketing and Insights, this position will support the promotion of U.S. Soccer matches, events, content, and the Insider fan program with the goal of increasing awareness and driving revenue. As U.S. Soccer embraces a fan-centric approach built on personalization, this person will be empowered to create and manage programmatic campaigns powered by customer data and previous engagement. 
 
For this unique opportunity to contribute to the mission of U.S. Soccer, candidates will require a thorough understanding of the most up-to-date marketing technologies and programmatic platforms. This position also has a heavy emphasis on creative asset management and integrated marketing and thus will be closely linked with the Brand department to help develop and execute the integrated promotions plan, manage creative requests, and distribute assets. The position also relies on close coordination with product owners from other internal departments to ensure proper alignment and timing (Events, Communications, Retail, and Fan Services).
 
Primary Responsibilities
  • Program and manage targeted campaigns across owned, earned, and paid channels (email, push, search, social, display, and partner channels) that drive incremental revenue
  • Manage creative requests for promotional campaigns and maximize efficiency with graphic design and video teams
  • Work with stakeholders from Brand, Communications, and Analytics to maintain cohesive messaging and reinforce brand narratives built on fan research
  • Deliver regular reports on campaign performance that inform the budget process and identify successful/unsuccessful tactics
  • Grow U.S. Soccer’s YouTube presence with optimization best practices and more timely/regular publishing
  • Other projects and duties as assigned

Minimum Qualifications
  • Bachelor’s degree in a business, digital, or technology-related field (e.g., Business Administration, Business Analytics, Marketing, Digital Media, Computer Science)
  • First-hand experience executing programmatic campaigns (e.g., paid social, display, or SEM)
  • Proficient in Excel (must know conditional formulas)
  • Strong understanding of the media landscape, particularly as it pertains to publisher and advertising trends
  • Deep curiosity in modern marketing technology and using business intelligence to drive decisions
  • Proven ability to communicate effectively with technical and non-technical stakeholders
  • Detail-oriented working style conducive to programmatic advertising 
  • Copywriting experience, or experience writing for a public-facing channel
  • Exceptional time management skills and ability to prioritize workflow
  • Able and willing to travel up to 5% of the year
  • Able and willing to work non-traditional hours including evenings and weekends as needed

Desired Qualifications
  • Experience generating segments and building journeys via a Customer Data Platform (CDP) or Orchestration tool
  • Experience generating audiences with a Data Management Platform (DMP)
  • Experience buying media via a Demand-Side Platform (DSP)
  • Experience using social media measurement/listening tools
  • Proficient in Tableau
  • Ability to assess business drivers and identify opportunities
  • Passion for soccer and a solid understanding of the soccer landscape in the United States

Working at U.S. Soccer is a unique opportunity. Employees who work at U.S. Soccer have the following attributes:
  • Embrace and see learning as a lifelong pursuit 
  • Possess a growth mindset—keeps an open mind and seeks new challenges 
  • Practice self-assessment and self-reflection
  • Open to criticism and does not make excuses
  • Possess a tireless work ethic
  • Wants to be part of a team that wins
  • Has the ability to be firm but fair 
  • Communicate in a direct, open and honest manner
  • Build relationships through genuine interpersonal skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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