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The Role
Leverage your paid media expertise to drive impact within a fast-growing organization. You’ll serve as a lead of the paid media, driving strategic planning, development, and execution of innovative paid campaigns. These initiatives serve as a core pillar of our marketing strategy and directly support lead generation and package sales across our partnerships.
Responsibilities
- Oversee campaign optimization task management, providing direction to the team on monitoring performance and adjusting key elements to improve conversion rates and drive priority actions.
- Evaluate campaign performance at a strategic level, analyzing data trends, uncovering insights, and identifying clear opportunities to maximize return on investment.
- Deliver clear, actionable reporting that communicates performance results, insights, and recommendations to internal stakeholders and leadership.
- Strategically allocate and manage paid media budgets across multiple campaigns and platforms, ensuring efficient spending and strong performance.
- Stay ahead of industry trends and platform innovations, proactively incorporating new tools, technologies, and best practices into campaign strategy.
- Collaborate closely with cross-functional marketing teams to ensure paid media strategies align with broader goals and support cohesive, integrated campaign execution.
Requirements
Education and Experience
- Degree in Marketing, Business, or affiliated specialized areas.
- Minimum 5 years’ experience in paid media and paid search.
- Proven experience in managing and optimizing Google Ads campaigns with six-figure budgets.
- Experience with display, programmatic, and paid social media is desirable.
Skills/Abilities
- Knowledge and experience of up-to-date Google Ads techniques and strategies.
- Strong analytical skills and experience using Google Analytics for campaign tracking and analysis.
- Ability to prioritize and make decisions proactively in a rapidly changing environment.
- Superb attention to detail and ability to multitask.
- Ability to establish trust, be confident and credible, and build collaborative partnerships across time zones, geographies, and cultures.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
