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The Role
We are looking for a seasoned, strategic, and hands-on Marketing Manager to lead the marketing strategy for the F1 Experiences program. This role is both strategic and executional: you will set marketing direction while also managing the day-to-day delivery of campaigns across digital, content, paid media, and partnerships.
As the steward of the F1 Experiences brand, you will oversee all communication channels and marketing systems, ensuring cohesive storytelling, impactful engagement, and measurable growth all tying back to aggressive sales targets. This role is highly collaborative, working cross-functionally with Sales, Partnerships, and Product Development teams, while also managing relationships with external vendors and partners to deliver best-in-class campaigns.
Reports to Director of Marketing
Responsibilities
- Own day-to-day project management of campaigns and initiatives, collaborating across content, paid media, and creative teams to deliver seamless execution.
- Lead the development of marketing strategies and goals for F1 Experiences programs in partnership with the Marketing Director.
- Manage Formula 1 partner relationships, overseeing asset approvals, campaign alignment, and long-term strategies to grow the F1 Experiences program.
- Cultivate external partnerships with teams, sponsors, venues, and global sales agent networks, ensuring timely delivery of marketing assets and activations.
- Drive brand growth by building awareness, elevating market positioning, and expanding audience engagement.
- Leverage data-driven insights (e.g., site performance, VTLs, customer acquisition cost, LTCs, lifetime value) to inform decision-making and optimize performance.
- Develop and manage large-scale client presentations, oversee research, content creation, and design in collaboration with the Creative team.
- Report regularly to leadership and to Formula 1, providing insights, performance reviews, and recommendations to advance collective objectives.
- Identify and activate new marketing opportunities that align with departmental goals and long-term strategy.
Basic Requirements
- Minimum 5 years’ experience with an excellent understanding of digital performance marketing, storytelling, and content writing.
- Solid knowledge of ad-tech and marketing automation platforms, digital marketing tools, content management systems, Salesforce, and GA4.
- Knowledge and experience working in or around Formula 1, its events, and fan culture.
Skills/Abilities
- Motivated, proactive, and driven to optimize existing efforts based on data
- Ability to prioritize and make decisions in a rapidly changing environment
- Strong relationship & account management capabilities
- Excellent written and verbal communication
- Superb attention to detail
- Strong analytical skills to assess performance and make improvements
- Friendly personality and the ability to quickly build rapport with colleagues and partners
- Ability to establish trust, be confident and credible, and build collaborative partnerships across time zones, geographies, and cultures
- Resourceful, innovative, creative, and flexible
- Results-oriented
- Willingness to work unconventional hours as required to liaise with colleagues in other time zones
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
