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The Role
As a Content Manager, you will be an experienced storyteller with a passion for both the creative and technical sides of content writing. In this role, you will have the opportunity to make a quick, lasting impact on business objectives at an ambitious company. You will own the strategic vision for content marketing across all brands and lead a dedicated team of marketing specialists.
Responsibilities
- Oversight of the strategic vision of the content strategy for all brands
- Develop, promote & execute a consistent content brand identity through all content mediums for all brands
- Responsible for the day-to-day project management of marketing initiatives alongside the Marketing Manager and Paid Manager to support program goals
- Work with the team to execute marketing campaigns to support the overall strategy.
- These may include, but are not limited to: Email Marketing, Website Content & SEO strategy, Social Media, Affiliate Relationships, etc.
- Support the Marketing Manager with external relationships and respective marketing deliverables.
- These include but are not limited to, teams, sponsors, track promoters, and global sales agent networks
- Manage regular reporting and reviews with marketing functional teams
- Identify new content marketing opportunities, tools, and best practices that support department goals & strategy
- Action necessary decisions based on analysis of data and stats provided by the team, including historical site performance, VTLs, customer acquisition cost, LTCs, lifetime value of customer, etc.
- Manage team of marketing specialists
- Develop, manage & document content team processes & SOPs
Requirements
- Education and Experience
- Degree in Marketing, Business, Communications, or affiliated specialized area
- Minimum 5 years' experience with an excellent understanding of digital marketing, more specifically, content digital marketing
- Solid knowledge of online platforms, marketing automation platforms, digital marketing tools, content management systems, digital sales platforms, and Google Analytics
- Solid knowledge of SEO/SEM/Organic best practices, analysis, and application
- Experience managing a team and company projects
- Skills/Abilities
- Ability to prioritize and make decisions in a rapidly changing environment
- Excellent written and verbal communication
- Superb attention to detail
- Strong analytical skills to assess performance and make improvements
- Friendly personality and the ability to quickly build rapport with colleagues, partners, and suppliers
- Ability to establish trust, be confident and credible, and build collaborative partnerships across time zones, geographies, and cultures
- Resourceful, innovative, creative, and flexible
- Results-oriented
- Organized, accurate, and deadline-oriented
- Ability to multitask in a fast-paced environment
- Willingness to work unconventional hours as required to liaise with colleagues in other time zones
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
