Position Overview
We are seeking a visionary and innovative Director/VP of Marketing to lead brand development and fan engagement for Dallas' newest professional women's franchise. This is a once-in-a- career opportunity to build a sports franchise from the ground up, creating authentic connections with the Dallas community while establishing our team as a premier destination for world-class women's professional volleyball. You will be responsible for all aspects of marketing strategy, brand positioning, fan acquisition, and revenue-driving marketing initiatives.
Key Responsibilities
Brand Development & Strategic Marketing
● Develop and execute comprehensive marketing strategy to establish team identity and build brand recognition across Dallas-Fort Worth market
● Assist naming, logo design, color scheme, and overall brand identity development in collaboration with ownership and creative agencies
● Create brand guidelines and ensure consistent messaging across all touchpoints and communications
● Position the team as a leader in women's professional sports and community engagement
● Develop go-to-market strategy for inaugural season launch and long-term brand building initiatives
Fan Acquisition & Engagement
● Design and implement multi-channel fan acquisition campaigns targeting diverse Dallas demographics
● Develop season ticket, group sales, and single-game marketing strategies to achieve attendance goals of 4,000-6,000 per match
● Create compelling content strategies for social media platforms, website, email marketing, and digital communications
● Build and nurture fan community through authentic storytelling, player spotlights, and behind-the-scenes content
● Develop youth volleyball outreach programs and grassroots marketing initiatives
Digital Marketing & Content Creation
● Oversee all digital marketing efforts including social media strategy, content calendar, and community management
● Manage website development, user experience optimization, and e-commerce functionality
● Lead email marketing campaigns, database segmentation, and marketing automation
● Coordinate video production, photography, and graphic design for marketing materials
● Implement data-driven marketing approaches using analytics to optimize campaigns and ROI
Partnership Marketing & Activation
● Collaborate with Partnerships team to develop activation concepts for sponsors
● Create co-marketing opportunities and cross-promotional campaigns with local businesses and organizations
● Manage partner marketing deliverables and ensure exceptional activation execution
● Develop hospitality and VIP experiences that enhance partner value and fan engagement
● Coordinate with Pro Volleyball Federation on league-wide marketing initiatives and cross-promotion opportunities
Game Experience & Event Marketing
● Design game day experience strategy including pre-game and post-game entertainment
● Coordinate with operations team on facility branding, signage, and visual presentation
● Develop special events, theme nights, and promotional campaigns to drive attendance
● Manage game presentation elements including music, announcements, and fan engagement activities
● Create memorable experiences that differentiate our team and build lasting fan loyalty
Required Qualifications
● Bachelor's degree in Marketing, Communications, Sports Management, or related field
● 7-10 years of progressive marketing experience
● Proven track record in brand development, preferably with startup or new market entry experience
● Deep understanding of digital marketing, social media strategy, and content creation
● Experience in sports, entertainment, or experiential marketing preferred
● Strong project management skills with ability to manage multiple campaigns simultaneously
● Proficiency in marketing automation platforms, CRM systems, Adobe Creative Suite, and analytics tools
● Knowledge of Dallas-Fort Worth market demographics and media landscape
Preferred Qualifications
● At least 3 years in marketing leadership role
● Previous experience launching sports franchise or entertainment venue
● Background in women's sports marketing
● Advanced degree in Marketing, MBA, or related field
● Bilingual capabilities (Spanish/English) to reach diverse Dallas market
● Existing relationships with Dallas media, influencers, and community organizations
● Experience with ticket sales and revenue-generating marketing initiatives
Key Competencies
Creative Leadership: Ability to develop innovative campaigns and breakthrough creative concepts
Data-Driven Decision Making: Strong analytical skills with focus on measurable results and ROI
Community Connection: Understanding of Dallas culture and ability to build authentic local relationships
Startup Agility: Comfortable in fast-paced environment with changing priorities and limited resources
Collaborative Spirit: Works effectively across departments and with external partners
Digital Expertise: Deep knowledge of current digital marketing trends and emerging platforms
Storytelling: Exceptional ability to craft compelling narratives around athletes, team, and community impact
Performance Metrics
● Season ticket sales growth and retention rates
● Social media engagement, follower growth, and community building
● Game attendance averages and sell-out frequency
● Brand awareness and recognition metrics in Dallas market
● Website traffic, conversion rates, and digital engagement
● Marketing campaign ROI and cost per acquisition
● Partnership activation success and sponsor satisfaction
● Community engagement and youth program participation
What We Offer
● Competitive salary range with performance bonuses
● Comprehensive benefits package
● Flexible work environment with emphasis on results and creativity
● Season tickets and access for networking and entertainment purposes
● Opportunity to make lasting impact in women's professional sports
Team & Reporting Structure
This position reports to the Team President & CEO and collaborates closely with
Corporate Partnerships, Operations, and Player Personnel departments. The role includes
budget management responsibility and potential for team growth as franchise develops.
Location & Expectations
Position based in Dallas, Texas with regular travel throughout the DFW metroplex for events, media appearances, and community engagement. Some national travel for league meetings and industry conferences. Evening and weekend work required during season for games and events.
Ready to build something extraordinary in women's professional sports?
This is your chance to create a marketing legacy while advancing women's athletics in one of America's most dynamic sports markets. We're looking for a marketing leader who combines strategic thinking with creative execution and genuine passion for our mission of elevating women's professional volleyball.
Join us in making history as we bring world-class women's volleyball to Dallas and create a franchise that the entire community can rally behind.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
