Position: WLL Social Media Coordinator
Position Location: NYC or LA onsite
Start Date: ASAP
About: The Women’s Lacrosse League (WLL) is a professional women’s lacrosse league founded in 2024 by the Premier Lacrosse League (PLL) as part of a long-term investment in the growth, visibility, and future of women’s professional lacrosse. Launched to elevate the women’s game at the highest level, the WLL showcases the best athletes in the world and reflects the PLL’s commitment to innovation, equity, and expanding opportunities across the sport.
The Premier Lacrosse League (PLL) is a professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, The Raine Group, Creative Artists Agency (CAA), and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (
YouTube.com/PLL).
Company Values:
- Stay Grounded
- Think Critically
- Be Helpful
- Encourage Creativity
- Persevere Through the Noise
- Operate Like an Owner
Position Overview:
The WLL is seeking a creative and strategic Social Media Coordinator who excels at building authentic connections with audiences across digital platforms. This role is responsible for developing engaging content, managing community interactions, and amplifying the WLL brand voice across all social channels.
The ideal candidate will serve as the digital voice for the WLL Teams, creating thumb-stopping content that resonates with both lifelong lacrosse fans and newcomers to the sport. You'll collaborate with various departments of the league to develop compelling visual stories, timely reactive content, and innovative campaigns that drive engagement and grow our community.
This position requires a deep understanding of social media trends, platform-specific best practices, and the ability to adapt tone and style across multiple channels. You'll monitor the WLL online ecosystem, engage authentically with fans, handle community management, and identify opportunities to join relevant conversations that elevate the league's presence.
Responsibilities:
- Develop and publish daily content across Instagram, TikTok, Twitter/X, Facebook, YouTube, and emerging platforms. Maintain and manage content calendars, ensuring consistent posting schedules aligned with games, events, and campaigns
- Write compelling social copy that captures the WLL brand voice while adapting tone for different audiences and platforms
- Collaborate with creative teams to produce engaging graphics, short-form videos, memes, and trending content
- Monitor brand mentions, trending topics, and relevant conversations to identify engagement opportunities
- Handle customer service inquiries and escalate issues appropriately
- Track outside activity and industry trends to inform content strategy
- Provide real-time social coverage during WLL games and events, including live tweeting and story updates
- Create in-the-moment content that captures the excitement and energy of live lacrosse
- Coordinate with production teams during events to source and share timely assets
- Understand and communicate the unique stories of WLL players, teams, and the sport itself
- Balance content that appeals to hardcore lacrosse fans while remaining accessible to casual sports fans
Requirements:
- Bachelor's degree preferred
- Minimum 3 years experience managing social media for a brand, sports team, or organization
- Portfolio demonstrating successful social media content and campaigns
- Strong proficiency across Instagram, TikTok, Twitter/X, Facebook, YouTube, and emerging platforms
- Basic video editing experience with Adobe Premiere Pro, Final Cut Pro, or similar tools
- Basic graphic design skills using Canva, Adobe Express, or similar platforms
- Exceptional copywriting abilities with platform-specific expertise and strong attention to detail
- Experience creating TikToks, Instagram Reels, Stories, and other short-form vertical content
- Deep knowledge of internet culture, memes, and social media trends
- Understanding of lacrosse (rules, players, teams) or strong willingness to learn quickly
- Passion for sports with ability to create content for both dedicated fans and casual audiences
- Self-motivated with excellent organizational, project management, and problem-solving skills
- Ability to thrive in a fast-paced environment, manage multiple priorities, and maintain composure under pressure
- Strong collaboration and communication skills with creative and cross-functional teams
- Flexible schedule availability, including evenings, weekends, and travel for games and events
Compensation:
- $65,000
- The total compensation package includes Annual Bonus, Health, Life, Dental, and Vision Insurance, 401(k) plan, Equity Sharing, Mental Health Stipend, Unlimited PTO, and Paid Parental Leave
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
