Position: PLL Play Sales Operations Manager
Position Location: Remote (EST Preferred)
Start Date: 11/10/2025 (Flexible)
About: The Premier Lacrosse League (PLL) is a professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, The Raine Group, Creative Artists Agency (CAA), and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. PLL Play is the youth lacrosse programming business unit of the PLL and is committed to the next generation and a responsibility to grow the game. PLL Play provides opportunities for players of all ages and skill levels. More information can be found at
https://premierlacrosseleague.com/play. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (
YouTube.com/PLL).
Company Values:
- Stay Grounded
- Think Critically
- Be Helpful
- Encourage Creativity
- Persevere Through the Noise
- Operate Like an Owner
Position Overview:
The Sales Operations Manager will be the architect and operator of our sales infrastructure, with a particular focus on HubSpot CRM, forecasting, reporting, and process optimization. You will be the go-to resource for clean data, actionable insights, and efficient workflows — enabling our VP of Sales and sales team to operate with precision and confidence.
Additionally, this role will serve as a critical interface between Sales and Marketing, ensuring effective lead management and pipeline support, as well as between Play leadership and strategy teams, helping translate organizational priorities into actionable sales processes and insights.
This is the first dedicated Sales Operations hire at PLL Play, offering the opportunity to build the function from the ground up in a fast-scaling environment.
Qualifications:
- 3–7 years in Sales Operations, Revenue Operations, or Sales Enablement roles (experience in sports, events, or high-growth organizations a plus).
- Deep expertise with HubSpot CRM (administration, automation, reporting).
- Advanced Excel/Google Sheets skills are essential to success in this position.
- BI tools (Tableau, Looker, Power BI); Email marketing tools (Braze); event registration platforms (LeagueApps) a plus.
- Highly analytical with strong attention to detail — you love clean data and clear processes.
- Excellent communicator who can translate numbers into stories and systems into action with confidence, leadership, and presence.
- A builder’s mindset — you thrive in fast-paced, scaling environments where structure and clarity need to be created.
- Ability to build rapport and trust with teammates/colleagues with positive, collaborative, consistent communication, accountability, and commitment.
- Knowledge of the youth sports landscape with lacrosse specific knowledge a bonus.
Requirements:
CRM & Systems Management
- Serve as the HubSpot administrator and champion — oversee system architecture, customized reports/views, segments, workflows, automations, and dashboards tailored to the unique needs of the Play sales motions. Troubleshoot issues and support sales team utility.
- Own the HubSpot data and system hygiene (clean-up, de-dupe, merge, etc.).
- Own HubSpot Metrics to include dashboard build and maintenance, and weekly/monthly reporting and governance.
- Oversee lead prioritization and direct sales strategy across Play verticals throughout the entire sales cycle, ensuring reps are best-positioned to reach sales goals. Own end-to-end lead distribution logic and prioritization within HubSpot, ensuring timely and strategic assignment of inbound and outbound leads based on sales cycle stage, event type, geography, and rep coverage.
- Act as a liaison between sales leadership and reps to keep the lead distribution process efficient and effective.
- Act as a liaison between ownership of Direct Sales CRM (HubSpot) and interface with Marketing team/CRM (Braze).
- Collaborate closely with cross-functional teams (e.g., Ticketing, Marketing teams) to implement shared CRM processes, including lead assignment/tagging and ownership protocols.
- Ensure data integrity and develop consistent standards for usage across the sales team.
- Drive CRM adoption by training sales reps and monitoring usage compliance.
- Act as thought partner to sales leadership, surfacing CRM insights to improve rep performance, refine processes, and support revenue planning.
Reporting & Forecasting
- Support the Head of Sales in operationalizing the annual and quarterly planning process by building rep-level revenue plans and targets across all Play verticals (tournaments, instructional, leagues, etc.).
- Develop, maintain, and distribute dashboards that provide real-time visibility into sales activity, pipeline health, sales rep metrics, and revenue performance.
- Partner with the VP of Sales on accurate and timely forecasting; own the construction and maintenance of revenue modeling tools in Excel or Google Sheets, translating high-level strategy into clear, structured, and dynamic targets for individual sales reps.
- Work closely with Play’s Systems Manager who controls customer registration platform (LeagueApps) and revenue reporting. Ability to manage LeagueApps reports.
- Conduct regular pipeline reviews and highlight gaps, risks, and opportunities.
Process Optimization & Sales Enablement
- Identify inefficiencies in the sales cycle and propose scalable solutions.
- Standardize sales processes, playbooks, and reporting practices.
- Support onboarding and training for new sales hires on tools, systems, and workflows.
Strategic Insights
- Maintain a strong understanding of the Play sales cycle and event landscape.
- Make strategic sales decisions by evaluating competing events, sales trajectory, and overall sales goals.
- Translate sales performance data into actionable insights for leadership.
- Monitor conversion rates, deal velocity, and sales rep productivity to inform strategy.
- Provide ad-hoc analyses and modeling to support pricing, planning, and growth initiatives.
Cross-Functional Collaboration
- Partner with Marketing to ensure lead tracking, attribution, and campaign measurement.
- Work with Finance on revenue recognition, pricing integrity, and performance vs. budget.
- Collaborate with Play Event Operations to align sales reporting with event delivery.
- Interface regularly with the Ticketing team to maintain HubSpot data integrity, coordinate pipeline management, and ensure consistent system usage across business units.
Compensation:
- $75,000 - $80,000 Base Salary
- Based on the candidate’s experience, seniority, and location
- The total compensation package includes Commission and Bonus, Health, Life, Dental, and Vision Insurance, 401(k) plan, Equity Sharing, Unlimited PTO, and Paid Parental Leave
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
