Premier Lacrosse League
Lifecycle Marketing Intern
Premier Lacrosse League - Intern
United States · Remote
Internship · Paid Internship · Marketing
$15.50 / year
1
8
hours ago
Position: Lifecycle Marketing Intern
Position Location: Remote (Option to work in NY or LA office)
Start Date: May 4
End Date: Sep 30
About: The Premier Lacrosse League (PLL) is a professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, The Raine Group, Creative Artists Agency (CAA), and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).
Company Values:
- Stay Grounded
- Think Critically
- Be Helpful
- Encourage Creativity
- Persevere Through the Noise
- Operate Like an Owner
Position Overview:
The Premier Lacrosse League (PLL) is looking for a motivated intern to help us trailblaze a fan-focused future of pro sports. As our Lifecycle Marketing Intern, you'll draft and send emails, push notifications, and SMS messages to support campaigns across all PLL business units (ticketing, merchandise, app, and youth events) and bring fans closer to the game.
You won't be shadowing or watching from the sidelines. You'll have your own areas of ownership, participate in all team meetings, and be a contributing voice in the decisions that shape how the PLL communicates with its fans. From segmentation and personalization to copywriting and messaging strategy, you'll touch every dimension of lifecycle marketing at the PLL.
Problem solvers who are passionate about crafting fan-focused marketing messaging are encouraged to apply!
Roles and Responsibilities:
- Build campaigns across email, push, SMS, and in-app messaging (IAM) channels in Braze
- Assist in the execution of Canvas flows for key fan moments, including onboarding, ticket purchase confirmations, re-engagement, and event promotion
- Set up audience segments using custom attributes, events, and behavioral data
- Create personalized messaging templates using Liquid Code and HTML
- Monitor campaign performance and pull reporting on open rates, click rates, conversion, and revenue attribution
- Support A/B test setup and help analyze results to surface actionable insights
- Support the development and delivery of live game-day messaging
Qualifications:
- Self-starter with a passion for creative problem-solving
- Genuine curiosity about how CRM, lifecycle marketing, and marketing automation work
- Strong attention to detail, you catch errors others miss
- Comfortable learning new skills quickly and using a variety of digital tools/platforms. Familiarity with Braze, Klaviyo, or any email/CRM platform is a plus
- Experience creating marketing assets, designing graphics, or copywriting is a plus
- Candidate must be willing to take on responsibilities that stray outside of the job description
Requirements:
- The candidate must be willing to work 4-5 days a week and must be available during weekends.
Compensation:
- 15.50 an hour
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
