Position Summary/Objective:
We are seeking an entry-level, creative and enthusiastic social media coordinator to join our team. As a social media coordinator, you will play a crucial role in managing the PBR social media presence, implementing engaging strategies, and staying up-to-date with current trends across all platforms.
Role in an office position - must be located in Fort Worth or surrounding area.
Essential Duties & Responsibilities:
- Produce engaging content for the day-to-day needs across various PBR, Ridepass, and other associated accounts’ social media platforms including Facebook, Instagram, Twitter, TikTok, and YouTube.
- Create sharp, entertaining copy that encourages engagement and builds an online community with PBR fans.
- Cover PBR events on-site and remotely, capturing, clipping and posting content in real-time.
- Uphold the voice and tone of the PBR that speaks to the target audience.
- Monitor, react and leverage real-time trends and current events and relate them to the PBR brand.
- Assist in the ideation, planning, execution, and reporting of social content on all platforms.
- Aide in programming channel-specific strategies while maintaining knowledge and expertise across all social platforms.
- Monitor, recognize and implement ongoing improvements to workflow and output of each channel.
- Assist in managing social content calendar and programming grid.
- Provide social listening and response to the communities and fans of the social channels.
- Track, evaluate and interpret weekly and monthly performance analytics.
- Provide general office task assistance, including but not limited to, the creation of necessary calendars, recaps, reports, spreadsheets, creative requests, etc.
Qualifications:
- 1 year experience in social media in a professional setting
- Professional sports team, entertainment property or brand – preferred
- General understanding of how all social platforms (Facebook, Twitter, Instagram, Tiktok, Snapchat and other emerging platforms) and their community’s work
- Proficient in Adobe Creative Suite
- Ability to prioritize multiple tasks in a fast-paced environment.
- Ability to work independently, be self-directed and demonstrate initiative.
- Strong organizational skills, time management skills and attention to detail required.
- Strong copywriting skills
- Strong team mentality and ability to work collaboratively with others
- Exhibit good judgment and decision-making skills.
- Willingness to work a flexible schedule including nights and weekends and be on-call as necessary based on the changing priorities of the department.
- Strong visual eye with regards to the creation of graphics and selection of images for social publishing.
- Strong writing and communication skills
- Exceptional attention to detail and organizational skills.
- Ability to meet deadlines in a fast-paced, dynamic environment.
- Willingness to cover and travel to PBR events as needed.
Education & Formal Training:
- Bachelor’s degree – Communication, Public Relations, Marketing, Journalism - preferred
Working Conditions:
- Non-traditional hours, including nights and weekends
- Role in an office position - must be located in Fort Worth or surrounding area.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
