Professional Bull Riders

Professional Bull Riders

Premium Sales & Hospitality Coordinator

Professional Bull Riders - Entry Level
Fort Worth · TX
Other (consulting, membership, non-profit, real estate): Other
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

Who We Are:

PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit, or follow on Facebook at, Twitter at, and YouTube at

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Position Summary/Objective:

The ideal candidate will be an energetic, creative, tactical self-starter who thrives in a fast-paced environment. This individual should have at least 1-3 years of experience in VIP and/or hospitality services, sales, marketing, and logistical implementation and execution.

This individual will have significant impact in helping to grow the Premium Sales Department and driving profitable revenues. The Premium Sales & Hospitality Coordinator will have oversight and responsibility for helping to build out the ultimate VIP experience for PBR Fans and Sponsors and will be tasked with developing, planning, organizing, executing, and working with a team to achieve PBR’s objective of driving profitable growth.

Essential Duties & Responsibilities:

  • Provide strategic oversight and leadership of PBR’s Premium and VIP Sales Department with the goals of maximizing PBR’s revenue and profitability, enhancing B2C and B2C event experience and effectively implementing and/or refining all new and existing programs, processes and procedures 
  • Increase profitability for division as well as meet/exceed budget expectations
  • Effectively source and manage 3rd party partners or agencies
  • Coordinate on-site logistics with PBR tour operations and venue event coordinators to ensure seamless experience for fans.
  • Ensure operational efficiencies and flawless execution for all program elements
  • Evaluation of all aspects of premium and VIP programs including but not limited to: superior guest experience, product demand and pricing, P&L, program margin, system operations, marketing, advertising, promotion, sponsorship and sales, surveys, non-traditional revenue and third-party partners
  • Provide exceptional customer service, ensuring a superior experience for all PBR consumers
  • Lead and work cross divisionally with internal teams (including Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Loyalty Marketing, Ticketing, Merchandise, and Finance/Accounting) to ensure maximization of internal resources for Premium and VIP marketing and sales campaigns
  • Work with Sponsorship and Ticketing Operations Departments as well as PBR Corporate Clients to effectively and efficiently deliver all VIP partner ticket obligations as well as implement proper procedures and processes for PBR’s pre-event Partner Reception Parties
  • Maintain accurate financials and conduct settlements where appropriate
  • Work with and book PBR athletes, hosts and entertainers.
  • Adept in adaptability and change management
  • Take an active role in corporate culture development by fostering an environment of  growth, collaboration, support and accountability 
  • Embraces, build and instills a cultural environment of open mindedness, creative and forward thinking and camaraderie
  • Additional duties as assigned

Education & Formal Training:

  • Bachelor’s degree in Marketing, Hospitality, Communications, Sports Management, or related field - preferred


  • 1+ years of experience in ticket sales, in sports and entertainment industry

Working Conditions:

  • Normal office hours Monday-Friday (8:00 AM – 5:00 PM)
  • Ability to work flexible hours, including evenings, weekends, and holidays, as needed
  • Ability to travel as required
  • The position is in Fort Worth, Texas

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.