Title: Director, Business Intelligence & Data Infrastructure/CRM
Department: Cross-Departmental (Marketing, Ticketing, Sponsorship and Operations)
Reports to: CEO
Date: Sept 2025
SUMMARY
The Las Vegas Desert Dogs and San Diego Seals are members of the 14-team National Lacrosse League (NLL). Joe Tsai, a former lacrosse player and avid fan of the game, is the governor of both franchises. We are looking for a talented Director of Business Intelligence & Data Infrastructure to service both teams. Both teams play 9 home games in each market respectively (Las Vegas & San Diego) and have a team of sales executives selling tickets, sponsorship, marketing, merchandise, and camps & clinics. This position will work in a cross-departmental role to administer, maintain, and troubleshoot both teams CRM/Database and email automation campaigns, as well as build out strategies to contribute to the success of the sales team to increase ticket sales revenue.
Applicants should have.
- 6 – 8 Years of Experience in a similar role.
- Bachelor’s degree in Computer Science, Data Analytics or related field. Master’s Degree Preferred.
- High-Level proficiency in Hubspot/CRM, Tableau Dashboards/SQL, Email Automation execution; Agilitek FDP experience a plus.
JOB DESCRIPTION - WHAT YOU WILL DO:
- Collaborate with Ticketing/Sales teams to design and implement efficient database structures, workflows and segmentation to optimize use by Sales Representatives.
- Manage, monitor and problem-solve automated sales pipelines, lead scoring campaigns and lead acquisition forms within Hubspot.
- Work with Marketing Team to build out Customer Sales Journey and Automated Email Nurture Campaigns.
- Work with Ticket Sales/Marketing to build segmented lists and targets for outbound messaging.
- Work on database design to ensure scalability and efficiency.
- Collaborate with cross-functional teams to ensure seamless data flow, data cleanliness and integrity.
- Ability to monitor and optimize Hubspot database configuration including troubleshooting and resolving performance issues.
- Manage incoming ticket data flow to ensure AXS ticket sales data is properly ingested into the system and captured in daily reporting structures.
- Manage lead acquisition data flow and problem-solve when issues arise.
- Build and execute daily reports dashboards within Hubspot and Tableau.
- Manage all third-Party Integrations with CRM/Hubspot that include shopify and other third party data.
- Troubleshoot and diagnose user and database errors.
- Train new employees on the proper use of Hubspot and create a training manual and structure for new employees.
CANDIDATE PROFILE – WHO YOU ARE:
- Bachelor’s degree in computer science, Data Analytics, or related field. Master’s Degree Preferred.
- High-Level proficiency in Hubspot/CRM and Email Automation execution;
- Proficiency in Building Tableau Dashboards.
- Proficiency with SQL queries, AWS data warehouse structures.
- Knowledge of Ticketing Operations and Sales data a plus.
- Experience with AXS Ticketing Operations a plus.
- Experience in Live Events, Sports a plus.
- Must be detail-oriented with excellent problem-solving and analytical skills.
- Experience with Database Development, coding and SQL programming a plus.
- Knowledge of sales strategies and lead to close workflows.
Travel Requirements: Required to travel on some occasions (<25% travel); trips may require air travel and/or overnight stay for one or more nights in San Diego.
Work Environment: This role is based in Las Vegas at the Las Vegas HQ office with travel to the San Diego Office on a monthly basis.
We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Las Vegas Lacrosse, LLC not to discriminate on the basis of race, color, creed, religion, gender, gender identity, transgender status, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, genetic information or any other characteristic prohibited by federal, state or local laws.
