NorCal - Major League Volleyball
Manager, Performance & Commerce Marketing
NorCal - Major League Volleyball - Manager
San Ramon · CA · Hybrid
Digital Marketing · Marketing · Sales
$50,000 - $60,000 / year
0
1
hour ago
MLV NorCal Manager, Performance & Commerce Marketing
Location: Northern California (Hybrid)
Type: Full-time, Exempt
Type: Full-time, Exempt
Reports to: Director, Marketing
Salary: $50-$60,000
About the Organization
MLV NorCal is part of Major League Volleyball (MLV), a unified professional women’s volleyball league launching in 2027 in the Bay Area and Sacramento. As a women-founded and women-led organization, MLV NorCal is committed to building a premier team that excels on the court, leads in the community, and creates a lasting impact for athletes and fans.
Position Overview
We are building a brand from the ground up, and marketing will define how we show up in culture, community, and sport. The Manager, Performance & Commerce Marketing will lead the strategy and execution of performance-driven marketing efforts for a new professional women’s volleyball team in Northern California. This role is responsible for building the systems and campaigns that convert fan interest into measurable revenue, including ticket sales, memberships, and partner value, while establishing scalable marketing infrastructure from the ground up.
The ideal candidate is a data-driven, results-oriented marketer who excels at optimizing digital platforms, managing full-funnel campaigns, and translating audience insights into action. They thrive in a fast-paced, startup environment and bring a strong balance of analytical rigor, creativity, and accountability.
What You’ll Do
- Develop and execute a full-funnel performance marketing strategy to drive ticket sales, deposits, memberships, and other revenue streams
- Own paid media planning, buying, and optimization across platforms (Meta, Google/YouTube, TikTok, programmatic, etc.)
- Build and manage fan acquisition and retargeting funnels from awareness through conversion
- Partner with ticketing, partnerships, and marketing teams to align campaigns with revenue goals and key moments (on-sale dates, promotions, events)
- Collaborate with the Social & Content Manager to ensure creative is optimized for performance and conversion
- Lead CRM and lifecycle marketing strategy (email, SMS, segmentation, personalization) in partnership with internal or external resources
- Analyze campaign performance, track KPIs, and deliver actionable insights to continuously improve ROI
- Manage marketing technology stack (ad platforms, CRM, analytics tools) and identify opportunities to enhance capabilities
- Partner with digital/product teams to optimize website and landing page experiences to improve conversion rates
- Support partnership and sponsorship initiatives by integrating performance-driven campaigns that deliver measurable value
- Build and maintain reporting frameworks and dashboards to track performance across all channels and campaigns
What We're Looking For
- A digitally fluent, performance-driven marketer who can translate audience attention into measurable revenue
- Strategic thinker and hands-on operator, equally comfortable building full-funnel strategy and optimizing day-to-day campaign performance
- Experienced across performance and commerce marketing channels including paid social, paid search, programmatic, and lifecycle marketing (email/SMS)
- Strong analytical skills with the ability to interpret data, identify insights, and translate them into actionable growth strategies
- Builder mindset, motivated by creating systems, testing new approaches, and shaping how a brand enters market from the ground up
- Deeply customer and fan-centric, with an instinct for reaching the right audience with the right message at the right time
- Comfortable in fast-paced, evolving environments where experimentation, iteration, and accountability are expected
- A collaborative partner who works effectively across creative, content, ticketing, partnerships, and digital teams
- Passion for sports, live entertainment, and building a brand that connects with community and culture
Qualifications
- 4–6 years of experience in performance marketing, growth marketing, or digital marketing (sports, entertainment, DTC, or live events preferred)
- Proven track record of driving measurable results across paid media and digital channels
- Strong understanding of marketing funnels, attribution models, and conversion optimization
- Hands-on experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads, etc.)
- Experience with CRM and lifecycle marketing (email, SMS, segmentation strategies)
- Analytical mindset with the ability to translate data into clear actions and strategies
- Experience managing budgets and optimizing for efficiency and scale
- Collaborative approach with strong communication skills across creative and business teams
- Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously
- Passion for sports and building something from the ground up
- Experience working with cross-functional teams and external partners
- Excellent communication, organizational, and project management skills
- Ability to work nights, weekends, and holidays as required by event schedules
Physical Requirements
- Ability to sit, stand and utilize a computer for extended periods of time
- Communicate via phone and email with a variety of individuals
- Ability to bend at the waist, reach overhead and lift up to 15 lbs with or without accommodation
- Physically navigate stairs and catwalks event facilities during work hours and events with or without accommodation
- Ability to work extended hours including nights, weekends, holidays (all with advance notice)
- May be required to travel to other team / venue locations
- May be required to attend conference, events, and training sessions within Northern California or in- or out-of-state locations
Why MLV NorCal?
- A foundational role in building a modern performance marketing engine from the ground up for a new professional sports franchise
- Direct ownership of revenue-driving marketing efforts tied to ticket sales, memberships, and partner value from day one
- The opportunity to define best practices, systems, and playbooks that will scale with the organization and league
- High visibility and impact, with your work directly influencing fan growth, engagement, and commercial success
- End-to-end ownership across paid media, lifecycle marketing, and conversion optimization, no siloed execution
- Exposure to senior leadership and cross-functional strategy in a fast-growing, women-founded and women-led organization
- The ability to shape how a professional women’s sports team shows up in culture, digital, and commerce
- A fast-paced, test-and-learn environment where innovation and performance are expected and rewarded
- A rare opportunity to help establish the standard for performance and commerce marketing in a new league
What We Offer
- Competitive compensation
- Medical/Dental/Vision
- 401K (pre-tax and Roth options)
- An inclusive culture which values diversity of background and a passion to build a leading front office team
- Potential for flexible scheduling and remote opportunities
This position is not eligible for U.S. work authorization sponsorship.
Please note: We are not accepting phone inquiries regarding the status of applications. Only qualified candidates will be contacted. Additionally, we are not working with agencies or third-party recruiters at this time. Thank you for your understanding.
MLV NorCal provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, MLV NorCal complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
Job Questions:
What about MLV NorCal specifically excites you and where do you think you could add value right away?
